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Whether you've got years of ecommerce marketing experience or this is your first time taking on the task at hand, you're bound to make mistakes along the way. Don't beat
The success of your online store is largely dependent on the marketing strategy you adopt. Factors such as the platforms you focus on, how big a budget you dedicate, and
In early August, Google announced a new feature, Account Maps, which aims to help users with manager accounts gain more oversight, control, and access to editing features that can make managing complex PPC set-ups a bit easier.
In this article, we’ll go over some things you should know about what Account Maps are, the benefits they provide, and whether it makes sense to have a manager account for your e-commerce business.
We’ve talked about it quite a bit these days, but the Google ecosystem is changing by the second. We’ve seen new bidding strategies and ad formats, as well as a full-fledged plunge into all things video. But, beyond all of these more “exciting” changes, the conversation surrounding PPC privacy is heating up, too.
While the search giant will likely continue to collect mounds of data for the foreseeable future, they may start making some changes in order to appease the end user.
Though the media hasn’t talked much about what’s ahead for Google Ads and how they’ll be using data moving forward, it’s one of the more important conversations we need to be having right now. Here, we’ll look at how privacy is changing PPC for advertisers, e-commerce sellers included.
Remarketing lists for search ads, or RLSA, is a feature in Google Ads that allows advertisers to customize search remarketing campaigns by targeting people who have engaged with their site in the past.
The benefit for retailers is that it’s an opportunity to reconnect with qualified buyers using a relatively low-cost PPC strategy. RLSA lists also collect valuable insights and help you go after competitors, with behavior and intent-driven events used to grow your audience and drive conversions.
In this article, we’ll look at a few ways that e-commerce brands can benefit by adding RLSA lists to their PPC stack. Let’s have a look:
You might not look forward to running PPC audits, but they’ll help you spot problems before they get out of hand. That might mean identifying areas where you’re wasting money or discovering that you’ve been targeting the wrong groups all along.
While PPC audits themselves aren’t exactly a revelation, they’re an essential part of any search marketer’s strategy, and luckily, Google has rolled out some new additions to their Ads Editor and Reports to make the process easier.
New features allow brands to review ad strength, maximize conversions and set custom rules. Keep reading, and we’ll go over some key things to know before you get started.