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Gary Illyes, a member of the Google Search team, recently warned against using AI (Artificial Intelligence) and LLMs (Large Language Models) to diagnose potential SEO issues or other issues with your website.
He explained that while LLMs may have a high wow factor, they have no clue about your website and can hallucinate, giving you information utterly detached from reality.
Illyes advised using LLMs at your own risk and being very picky about what you accept from their output. He also warned that if you blindly implement their suggestions, you'll be in for a disappointing ride.
It's important to remember that AI tools and LLMs are just tools, and like any tool, you should not mindlessly take their tips and advice and implement them. Review what they say and think about whether it makes sense to implement or not. If you are new to Google SEO, it probably makes sense to avoid using these tools altogether until you gain more knowledge and experience.
Illyes' warning is a reminder that while AI and LLMs can be helpful, they are not a substitute for human expertise and judgment. As with any tool, you need to use them wisely and cautiously.
