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All Ela Bruce's Articles

In the ever-evolving landscape of digital advertising, maintaining the security of your Google Ads account is paramount.
Discover Google's Privacy Sandbox, reshaping online ad privacy by phasing out third-party cookies. Starting July 2023, Chrome users gain control over their ad preferences. Ad Topics and Site Suggested Ads respect your privacy while offering personalized experiences.
The ecommerce industry is rapidly evolving and knowledge is the ultimate currency. Explore 3 must-read books that can significantly improve your online success.
As AI continues to shape the landscape, many ecommerce businesses seek to harness its potential. Google offers tips to steer AI-run campaigns effectively, emphasizing the importance of combining AI with human expertise.
Discover the optimal posting times, platform-specific strategies, and emerging trends that will empower you to connect with your target audience successfully, increase engagement, and drive conversions.
Keeping track of your performance max assets is a quick way of eliminating bad performers and focusing on high-converting images and copy.
In a bid to enhance user experience and streamline troubleshooting, Google Ads has unveiled its latest innovation: an AI assistant. Designed to assist users in finding solutions to account-related issues, this cutting-edge tool is currently in its open beta phase.
Believe it or not, it's time to start planning for the 2023 holiday season. Google has released some tips and strategies that you can use to boost your ecommerce sales during the festive season. 
Is Performance Max giving you nightmares? A crucial part of AI-driven campaigns is strong audience signals. Learn how to get them right.
Google has recently launched version 2.4 of the Google Ads Editor, just 14 weeks after the release of version 2.3 in March 2023. This latest version brings several exciting updates and improvements to the platform, making it even more efficient and user-friendly.
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