Google Ads has announced a new AI-powered assistant designed to help users troubleshoot account-related issues and improve their marketing campaigns. The assistant is currently in open beta and is available to select users.
The assistant uses artificial intelligence to understand user queries and provide relevant information and recommendations. It can also help users create and edit campaigns, set budgets, and track performance.
Google is upfront about the assistant's evolving nature and the potential for inaccuracies.
This AI is still under development, and Google has warned that it may not be as accurate or reliable as more mature technologies. Users are advised to approach the assistant cautiously and use it with other resources, such as Google's existing help guide.
Google is seeking feedback from users to help improve the assistant's capabilities. Users selected for the feedback program will be invited to provide input on the assistant's performance and suggest features and improvements.
The AI-powered assistant is a significant development for Google Ads and can potentially revolutionize how marketers manage their campaigns. As the assistant evolves, it will become more accurate and reliable, making it an increasingly valuable tool for marketers.
We must admit, we're waiting in anticipation to take this new Google Ads technology for a spin. Will it be worthwhile, or just another AI with more bugs than use?