Section 1: Introduction​

Welcome to the course


Hey there!

Welcome to the Product Page Mastery Course! 

I'm so excited to have you here and to show you how to create product pages that convert.

This is the biggest problem I see with most Ecom stores – they struggle to successfully convert their customers.

Maybe you're in the same boat. You're spending tons of cash on traffic but just can't get it profitable. Or maybe you know that your store could be converting more customers but you just don't know-how.

Well, I saw many of my clients, students and Youtube viewers struggling with this and decided to make this course to show you how to create what we call “Long-Form Product Pages”.

This is the secret strategy that big brands use. They don't just throw up a product page with an image, title and description. No, they put time into creating a long-form page with multiple sections and elements that are designed to guide the customer through the buying process to add the product to their cart and make the sale.

These pages WORK. I'm working with dozens of successful store owners every day (my team and I help them with their paid traffic, as well as running our own store). The biggest and best brands all use this strategy and they garner conversion rates in the 3-8% range, with some even hitting 9-11%. Imagine if you could run Google Shopping campaigns and convert 10% of all clicks that came through. How profitable would those campaigns be? How quickly would you be able to scale your store?

Yes, it takes some work upfront, but I'm going to guide you through this process so you can build your own page here with me right now.

Let's get into it, I'm excited to finally share this groundbreaking strategy with you all so we can all build more successful Ecom stores together.

Let's go! 

Add Your Comments & Questions Below

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1 year ago

hey you telling us to have business phone number but you don't have phone number yourself

Ela Bruce
1 year ago
Reply to  joey

Hi Joey,

You are correct, however we're not running an online store and having a business number is optional. For ecommerce stores that are trying to establish credibility it's important to have a contact number. Google needs to know that if you're selling a product, customers can get hold of you if they have a problem.

Liberty Justice
1 year ago

I can’t find the faq template? I came here from YouTube! Excceeded my expectations! Great work Tysm!!

Ela Bruce
1 year ago

Hi Liberty,

Thank you for your kind words. You can find the FAQ template at this link:

Liberty Justice
1 year ago
Reply to  Ela Bruce

Tysm!! I appreciate you!!

1 year ago

can i sell walmart or wayfair product in my shopify store?

Ela Bruce
1 year ago
Reply to  oscaliyon

Hi Oscaliyon,

You would need to check with the suppliers and Shopify themselves if there are any restrictions on those products.

7 months ago

I just finished the “Free Google Shopping Course” But in this course, I wasn't able to see the video tutorial. But in the incognito tab, it is visible. I can't find the issue.

Screenshot 2023-11-14 205009.jpg
Ela Bruce
5 months ago
Reply to  Rofique

Hi Rofique,

We have fixed this issue, please try again, and if you are still experiencing the same problem please let me know.

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