Section 1: Introduction

Course Downloads

Resources

Here, you'll find all the downloads for the course, all in one place. You'll also find these links below each video that uses them, but here you'll find them in one spot if you need to quickly find what you're looking for.


Guidebook for Product Page Mastery

We've created a textbook for this course here. It outlines all the modules and lessons. Here, you can quickly reference to all the concepts with the lesson summaries so you don’t always have to go back into and re-watch all the videos. There is also a section in each lesson where you can put in your own notes as you go through this course.

Click here to download the guidebook.



Audiobook for Product Page Mastery

We've also converted the course into an audiobook. If you like to listen while on the go, this is for you. You can download the audio files and add them to your playlist so you can listen to them on your computer or even on your phone.

Click here to download the audiobook.

 


Recommended Tools & Software

Throughout the course, we recommend a bunch of useful tools and software that will help you build an awesome product page. Find them all below.

📑 Grammarly – This is a great tool you can use to check your content for grammatical errors, spelling errors, and even check for plagiarism. Basically, it's a tool that ensures your content reads and sounds professional. 

🔎 Dead Link Checker – Broken links and dead links are bad for your Ecommerce website. With a tool like Dead Link Checker, you can check your website and identify broken links so you can fix them right away.

🔧 SortSite – This is a website testing tool that scans your entire website and identifies any quality issues such as browser compatibility, SEO, broken links, usability and web standards compliance.

➕ Schema Plus for SEO – This software helps Google to help rate your product and show rich snippets for your store.

👁‍🗨 PageSpeed Insights – This is a free tool by Google that analyzes your web page and provide suggestions on how to improve your website to have faster page load speed.

🔎 Pingdom -Similar to PageSpeed Insights, Pingdom allows you to check the page load speed of your web page. Additionally, it offers other features such as website performance and availability monitoring.

🛠 Shogun – Shogun is an Ecommerce website builder that allows you to create high-converting landing pages. Get Shogun for your different Ecom platforms:  Shopify  |  BigCommerce  |  Commerce Cloud 

🎫 Groupon – Groupon is a website that allows people to post links to good discounts, promotions and deals. This is a great website that allows you to validate your product and business and get cheap traffic.

📊 Hotjar – This is a heatmap and screen recording analytics tool that goes deeper than Google Analytics.  It allows you to see a visual representation of how your customers interact with your site.

Templates and Checklists

Here, you'll find templates and checklists for the course. Don't worry, we also link these under the relevant video when you go through each lesson.

✔️ Product Page Mastery Checklist – Get this checklist to quickly go through and audit your own Ecom store’s product pages.

🖩  Buyer's Journey Calculator – Learn why optimizing your buyer's journey is the key to making more Ecom profits. This Buyer's Journey calculator will help you identify which areas in your funnel need some love and improvements.

👥 Buyer Persona Sheet – This template will guide you towards truly understanding your ideal customers. Understand their pain points, their needs, and their desires by crafting a product page that speaks their language and answers all of their questions.

❓   FAQ Template -This template outlines 15 FAQs that Ecom stores of any niche or industry can use. Save time by simply copying and pasting the questions and answers. But, of course, make sure you edit the responses a bit based on your brand.

📄  Shopify Refunds Policy Generator – Easily generate your Refund Policy using the FREE Shopify Policy Generator. You can have your own policy created in less than 5 minutes.

📄  KeyCommerce Refunds Policy Template – If you want to try a different policy format, you can use our own Refund Policy template and edit it for your own store.

🚢 KeyCommerce Shipping Policy Template -Don't worry if you can't generate your Shipping Policy in Shopify. Here's a free KeyCommerce template that you can edit and use for your Ecom store.

Other Helpful Links

📕 Don't Make Me Think by Steve Krug – If you need guidance for learning the basics of website design and usability, then this book is definitely worth a read, and I recommend this especially to beginners who want to learn the basics of web development and design.

💁 HelpDesk here (14-Day Trial) – HelpDesk offers a plethora of features and services, but I specifically recommend it for creating product guide resources, articles, and other product content that your customers will really find valuable.

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