Section 2: Theory

Keep Optimizing Your Store


In this lesson, I highlight a very important lesson: You need to be constantly optimizing your store.

Don't just set it and forget it. We're going to teach you some great strategies here for building your Product Page but to get the best results possible, track how it performs and keep improving it over time.

What I’m teaching you in this video is the absolute secret to improving your conversion rate.

Test your store again and again. Test different product page formats. And make improvements based on data. The idea is that you make more and more changes until you create the ultimate product page.

It’s also the ultimate product page for your store and your customers.  I can’t make you the perfect product page on the first day. But you can get quite far if you test and test and test.

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