Section 1.1: Foundations of Google Shopping

Welcome to the course

Sam outlines what you can expect from this course, including learning:
  • How Google Shopping works
  • How to ensure your website is compliant with Google policy
  • How to set up your product feed and Merchant Center account
  • How to set up your conversion tracking
  • How to create and optimize your Shopping campaigns
  • How to fix an underperforming campaign

Resources

💁 Helpful links

📘 Product Page Mastery Course ➤ https://keycommerce.com/product-page-mastery/

Recommended lessons

🎥 How to make your Google Shopping Campaigns Profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns

🎥 Manual Bidding Optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations

🎥 What are Negative Keywords and how to use them for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-negative-keywords

🎥 Product Feed Optimizations ➤ https://keycommerce.com/google-shopping-course/product-feed-optimizations

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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

Add Your Comments & Questions Below

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Emad
Emad
9 months ago

Thank you for this Fabulous Course…

Kamal Kothari
8 months ago

But what about Google Performance Max Campaigns? Shouldn’t we all be switching over to them? Aren’t Google Shopping Campaigns outdated?

Mr Sam Baldwin
Admin
8 months ago
Reply to  Kamal Kothari

Hi Kamal,

I wouldn’t say that Shopping campaigns are outdated. Smart Shopping is going away, that’s true, but Standard Shopping is still here and has its uses.
Performance Max campaigns are taking over, but that highly depends on the account. We have accounts crushing it with Performance Max and others that don’t and are still using Standard Shopping.
We’re preparing a series about Performance Max campaigns, so keep following us to see how we use them!

Ben
Ben
8 months ago
Reply to  Mr Sam Baldwin

May I ask why Smart Shopping is going away?

Jo Vucic
Admin
8 months ago
Reply to  Ben

Hi Ben,

Smart Shopping and Local campaigns are going away and Performance Max campaigns are taking their place. Learn more : https://support.google.com/google-ads/answer/11605187

aaboul
2 months ago
Reply to  Mr Sam Baldwin

hy thank you for all these infos
please i dont know where i found gtin or mpn
and for unit pricint meseurment idk what they ask for
please reply as soon as

Ela Bruce
Admin
Ela Bruce
2 months ago
Reply to  aaboul

Hi Aaboul,

The GTIN is your product’s Global Trade Item Number / barcode, which you should get from your product supplier. You can also watch this video for more information as Sam discusses GTINs. Set up your product feed with Google Sheets.

aaboul
2 months ago
Reply to  Ela Bruce

Thank youso mush Bruce .
I have another probleme that all my settings good for gmc but they did not accepting me for shopping ads and fre listing . they tell me violation product but i dont sell any violation things i ask for a manuel review but no answer please tell what should i do or if you have any solution before ending this season of the year. thank you

Ela Bruce
Admin
Ela Bruce
2 months ago
Reply to  aaboul

Hi Aaboul,

You need to first make sure that all your business settings are correct, sometimes Google may disapprove based on more than just one factor. You do need to give Google time once you’ve asked for a review, if there is a product violation it could also refer to the wording you use on your product page. Go through the instructions on this page to figure out what may be causing the issue. How to fix: Violation of Google policies

Naruto Shop
8 months ago

what the budget you advice to start in google shopping ads ?

Jo Vucic
Admin
8 months ago
Reply to  Naruto Shop

Hi Naruto Shop,

There’s no perfect answer here because it depends on multiple factors like your budget, products you sell, profit margin, competition, potential, and others.
But let’s say I’d advise starting with $50 per day for Google Shopping. I have to repeat that it depends on what you’re selling and to whom.

Saim
Saim
8 months ago

Hi, can you guide me how to choose a product for google shopping ads. Because there are millions of categories. I’m confused in selecting the product. Kindly provide any example of a good product. Thanks

Jo Vucic
Admin
8 months ago
Reply to  Saim

Hi Saim,

It’s hard to start, that’s for sure!
There are many ways to research a niche, choose the products, and other necessary tasks.
I would probably start here: https://keycommerce.com/price-competitiveness-report-in-google-merchant-center/
and here: https://keycommerce.com/why-winning-customers-beat-winning-products/

Mahmoud
Mahmoud
8 months ago

I love sam! So much value. thank you for being alive!

Owen
Owen
8 months ago

Hello, I have a question. My google ad account is suspended a while back for another business. How should I go about creating a new account? Do I need to separate everything, from email, to IP, to credit card and even browser? Thanks.

Jo Vucic
Admin
7 months ago
Reply to  Owen

Hi Owen,

The best way is to try to fix the suspension before creating a new account. If Google notices that you created a new account while having a suspended one, the new account will get suspended too.

In the case of creating a new account while having a suspended one, you will need to do it with different contact information, domain, store, etc; nothing can be linked to the old account.

Dipesh
7 months ago

Which ad Campaigns are best for the door-selling website?
https://brightdoors.in/
.
I need to sell door to locally only limited to my country. but I’m confused about which ad campaign we should prefer Facebook ads or Pinterest ads or Google ads and why?

Jo Vucic
Admin
7 months ago
Reply to  Dipesh

Hi Dipesh,

We’re a Google Ads agency exclusive for eCommerce stores, so I’ll always say Google Ads. I think it applies here as well, I’d go with Google Ads to capture bottom of the funnel traffic.
You can try Facebook or Pinterest ads to fill up the funnel and since it’s a visual product, social media might also work.

Mohammad
Mohammad
6 months ago

Superb Training

Sebastiaan
5 months ago

By coincidence I found you through the Fastlane forum and I must say this came in PERFECT. Thank you!

Rahat
4 months ago

Thank you

Piala Dunia
3 months ago

How much for the google shopping ads short course?

Last edited 3 months ago by Piala Dunia
Ela Bruce
Admin
Ela Bruce
3 months ago
Reply to  Piala Dunia

Hi Piala,

You can view all our course prices on this page: https://learn.keycommerce.com/all-courses/