Section 1.1: Foundations of Google Shopping
Welcome to the course
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Sam outlines what you can expect from this course, including learning:
- How Google Shopping works
- How to ensure your website is compliant with Google policy
- How to set up your product feed and Merchant Center account
- How to set up your conversion tracking
- How to create and optimize your Shopping campaigns
- How to fix an underperforming campaign
Resources
💁 Helpful links
📘 Product Page Mastery Course ➤ https://keycommerce.com/product-page-mastery/
Recommended lessons
🎥 How to make your Google Shopping Campaigns Profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns
🎥 Manual Bidding Optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations
🎥 What are Negative Keywords and how to use them for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-negative-keywords
🎥 Product Feed Optimizations ➤ https://keycommerce.com/google-shopping-course/product-feed-optimizations
Free Google Shopping Course
- 41 tutorials
- 5 hr 31 min 26 sec
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Section 1: Foundations of Google Shopping
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Section 2: Google Merchant Center Setup
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Section 3: How to Create Your Product Feed
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Section 4: Creating Google Shopping Campaigns
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Section 5: Optimizing Google Shopping Campaigns
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Section 6: Fix Unsuccessful Campaign & Store
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Section 7: Bonus Lessons
Thank you for this Fabulous Course…
But what about Google Performance Max Campaigns? Shouldn’t we all be switching over to them? Aren’t Google Shopping Campaigns outdated?
Hi Kamal,
I wouldn’t say that Shopping campaigns are outdated. Smart Shopping is going away, that’s true, but Standard Shopping is still here and has its uses.
Performance Max campaigns are taking over, but that highly depends on the account. We have accounts crushing it with Performance Max and others that don’t and are still using Standard Shopping.
We’re preparing a series about Performance Max campaigns, so keep following us to see how we use them!
May I ask why Smart Shopping is going away?
Hi Ben,
Smart Shopping and Local campaigns are going away and Performance Max campaigns are taking their place. Learn more : https://support.google.com/google-ads/answer/11605187
what the budget you advice to start in google shopping ads ?
Hi Naruto Shop,
There’s no perfect answer here because it depends on multiple factors like your budget, products you sell, profit margin, competition, potential, and others.
But let’s say I’d advise starting with $50 per day for Google Shopping. I have to repeat that it depends on what you’re selling and to whom.
Hi, can you guide me how to choose a product for google shopping ads. Because there are millions of categories. I’m confused in selecting the product. Kindly provide any example of a good product. Thanks
Hi Saim,
It’s hard to start, that’s for sure!
There are many ways to research a niche, choose the products, and other necessary tasks.
I would probably start here: https://keycommerce.com/price-competitiveness-report-in-google-merchant-center/
and here: https://keycommerce.com/why-winning-customers-beat-winning-products/
I love sam! So much value. thank you for being alive!
Hello, I have a question. My google ad account is suspended a while back for another business. How should I go about creating a new account? Do I need to separate everything, from email, to IP, to credit card and even browser? Thanks.
Hi Owen,
The best way is to try to fix the suspension before creating a new account. If Google notices that you created a new account while having a suspended one, the new account will get suspended too.
In the case of creating a new account while having a suspended one, you will need to do it with different contact information, domain, store, etc; nothing can be linked to the old account.
Which ad Campaigns are best for the door-selling website?
https://brightdoors.in/
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I need to sell door to locally only limited to my country. but I’m confused about which ad campaign we should prefer Facebook ads or Pinterest ads or Google ads and why?
Hi Dipesh,
We’re a Google Ads agency exclusive for eCommerce stores, so I’ll always say Google Ads. I think it applies here as well, I’d go with Google Ads to capture bottom of the funnel traffic.
You can try Facebook or Pinterest ads to fill up the funnel and since it’s a visual product, social media might also work.
Superb Training
By coincidence I found you through the Fastlane forum and I must say this came in PERFECT. Thank you!
Thank you