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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec
Section 1.1: Foundations of Google Shopping

Welcome to the course

Sam outlines what you can expect from this course, including learning:

  • How Google Shopping works
  • How to ensure your website is compliant with Google policy
  • How to set up your product feed and Merchant Center account
  • How to set up your conversion tracking
  • How to create and optimize your Shopping campaigns
  • How to fix an underperforming campaign

Resources

💁 Helpful links

📘 Product Page Mastery Course ➤ https://keycommerce.com/product-page-mastery/

Recommended lessons

🎥 How to make your Google Shopping Campaigns Profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns

🎥 Manual Bidding Optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations

🎥 What are Negative Keywords and how to use them for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-negative-keywords

🎥 Product Feed Optimizations ➤ https://keycommerce.com/google-shopping-course/product-feed-optimizations 

Add Your Comments & Questions Below

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Emad
Emad
2 years ago

Thank you for this Fabulous Course…

Kamal Kothari
2 years ago

But what about Google Performance Max Campaigns? Shouldn't we all be switching over to them? Aren't Google Shopping Campaigns outdated?

Sam
Admin
Sam
2 years ago
Reply to  Kamal Kothari

Hi Kamal,

I wouldn't say that Shopping campaigns are outdated. Smart Shopping is going away, that's true, but Standard Shopping is still here and has its uses.
Performance Max campaigns are taking over, but that highly depends on the account. We have accounts crushing it with Performance Max and others that don't and are still using Standard Shopping.
We're preparing a series about Performance Max campaigns, so keep following us to see how we use them!

Ben
Ben
2 years ago
Reply to  Sam

May I ask why Smart Shopping is going away?

Jo Vucic
Admin
2 years ago
Reply to  Ben

Hi Ben,

Smart Shopping and Local campaigns are going away and Performance Max campaigns are taking their place. Learn more : https://support.google.com/google-ads/answer/11605187

aaboul
1 year ago
Reply to  Sam

hy thank you for all these infos
please i dont know where i found gtin or mpn
and for unit pricint meseurment idk what they ask for
please reply as soon as

Ela Bruce
1 year ago
Reply to  aaboul

Hi Aaboul,

The GTIN is your product’s Global Trade Item Number / barcode, which you should get from your product supplier. You can also watch this video for more information as Sam discusses GTINs. Set up your product feed with Google Sheets.

aaboul
1 year ago
Reply to  Ela Bruce

Hi Aaboul,

The GTIN is your product’s Global Trade Item Number / barcode, which you should get from your product supplier. You can also watch this video for more information as Sam discusses GTINs. Set up your product feed with Google Sheets.

Ela Bruce
1 year ago
Reply to  aaboul

Hi Aaboul,

You need to first make sure that all your business settings are correct, sometimes Google may disapprove based on more than just one factor. You do need to give Google time once you've asked for a review, if there is a product violation it could also refer to the wording you use on your product page. Go through the instructions on this page to figure out what may be causing the issue. How to fix: Violation of Google policies

Naruto Shop
2 years ago

what the budget you advice to start in google shopping ads ?

Jo Vucic
Admin
2 years ago
Reply to  Naruto Shop

Hi Naruto Shop,

There's no perfect answer here because it depends on multiple factors like your budget, products you sell, profit margin, competition, potential, and others.
But let's say I'd advise starting with $50 per day for Google Shopping. I have to repeat that it depends on what you're selling and to whom.

Saim
Saim
2 years ago

Hi, can you guide me how to choose a product for google shopping ads. Because there are millions of categories. I'm confused in selecting the product. Kindly provide any example of a good product. Thanks

Jo Vucic
Admin
2 years ago
Reply to  Saim

Hi Saim,

It's hard to start, that's for sure!
There are many ways to research a niche, choose the products, and other necessary tasks.
I would probably start here: https://keycommerce.com/price-competitiveness-report-in-google-merchant-center/
and here: https://keycommerce.com/why-winning-customers-beat-winning-products/

Mahmoud
Mahmoud
2 years ago

I love sam! So much value. thank you for being alive!

Owen
Owen
2 years ago

Hello, I have a question. My google ad account is suspended a while back for another business. How should I go about creating a new account? Do I need to separate everything, from email, to IP, to credit card and even browser? Thanks.

Jo Vucic
Admin
2 years ago
Reply to  Owen

Hi Owen,

The best way is to try to fix the suspension before creating a new account. If Google notices that you created a new account while having a suspended one, the new account will get suspended too.

In the case of creating a new account while having a suspended one, you will need to do it with different contact information, domain, store, etc; nothing can be linked to the old account.

Dipesh
1 year ago

Which ad Campaigns are best for the door-selling website?
https://brightdoors.in/
.
I need to sell door to locally only limited to my country. but I'm confused about which ad campaign we should prefer Facebook ads or Pinterest ads or Google ads and why?

Jo Vucic
Admin
1 year ago
Reply to  Dipesh

Hi Dipesh,

We're a Google Ads agency exclusive for eCommerce stores, so I'll always say Google Ads. I think it applies here as well, I'd go with Google Ads to capture bottom of the funnel traffic.
You can try Facebook or Pinterest ads to fill up the funnel and since it's a visual product, social media might also work.

Mohammad
Mohammad
1 year ago

Superb Training

Sebastiaan
1 year ago

By coincidence I found you through the Fastlane forum and I must say this came in PERFECT. Thank you!

Rahat
1 year ago

Thank you

Piala Dunia
1 year ago

How much for the google shopping ads short course?

Last edited 1 year ago by Piala Dunia
Kamal
1 year ago

You are so kind providing these informations for free, thank you Sam, God bless you

shah
shah
1 year ago

Hey,

hope you are doing well,

How can I get the metric handbook pdf

Ela Bruce
1 year ago
Reply to  shah

Good day Shah,

You can click on the button on this course page, which will take you to the correct place on our downloads page.

Mohamed Ali
10 months ago

Hi,

I have all the instructions for this incredible course, and all products have been approved, but I have a few warnings.
I have entered Brand and MPN values to all products, but there are warnings about Limited performance due to missing value [gtin]
as the image attached.

How can I fix that?

Thanks much

2023-07-27.png
Ela Bruce
10 months ago
Reply to  Mohamed Ali

Hi Mohamed,

If you get the missing GTIN warning, it means that the product has a valid GTIN (or ISBN, depending on the product type) and Google recognizes that. Our advice would be to contact the manufacturer and ask them to provide you the GTIN. The warning itself doesn't mean that the product won't show up in shopping ads, but you might get limited performance.

Mohamed Ali
10 months ago

Very nice course, But Google always surprises us with new updates and new requirements in the accounts. This card appeared to me on the account page indicating that there is missing data in the shipping item, knowing that I entered the shipping data in full and the shipping policies page is clear and its link is attached in the Google Merchant Center settings and above all That is, I sell digital products that do not have shipping, and yet I wrote shipping data to avoid warnings.
Please explain the problem and how to solve it

Thanks

Best regards

Shopping experience scorecard - Merchant Center - Bra.png
Ela Bruce
9 months ago
Reply to  Mohamed Ali

Hi Mohamed,
This shouldn't represent a problem for you. The scorecard collects information from sales and the shipping experience and gives the client a score based on this. From what I see on the screenshot, Google doesn't have enough information to measure Delivery time.
This information will appear in time, but you don't have to do anything other than provide the shipping information in GMC (which you did, as you said), and Google will add the Delivery information score when they collect it from the last 30 days.

aaboul
9 months ago

is this still work on 2023

Ela Bruce
8 months ago
Reply to  aaboul

Hi Aaboul,

Yes, there is a lot of information in the course that is still relevant and useful in 2023.

sagar
5 months ago

awesome energy and good insight.

i want to scale it to 20$k per month

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