Section 5.3: Optimizing Google Shopping Campaigns

Guide to Google Shopping bidding (different types and uses)

In this video, you’re going to learn about the different bidding strategies you can use for your Google Shopping campaigns.

You'll also learn the advantages and disadvantages of each strategy, and when you would use each one for your own campaigns.

Recommended lessons

🎥 How does Google Shopping Work? Full overview ➤ Watch here

🎥 Manual Bidding Optimizations for Google Shopping ➤ Watch here

🎥 Standard Shopping vs Smart Shopping ➤ Watch here

🎥 No Impressions and/or clicks ➤ Watch here

🎥 Not enough Sales ➤ Watch here

🎥 Ads too expensive (Not profitable) ➤ Watch here

🎥 How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads ➤ Watch here

play watch

Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

Add Your Comments & Questions Below

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
3 months ago


I’ve used your shopping campaign to good effect driving clicks. However, I’m running into an issue I was hoping I could get help on.

I’m selling a haircare product line. The most profitable is a bundle of shampoo, conditioner, and styling product. However, Google keeps showing the single products first before the bundles when you search. Is there a way for me to prioritize the bundles?

thank you!

Jo Vucic
3 months ago
Reply to  Fred

Hi Fred,

If you’re using Standard Shopping, you can try forcing it by having a higher bid on the bundles.
This isn’t strictly related to Google Ads, but I would consider having the bundle offer on all single product pages, so visitors see the value and can easily upgrade to the bundle.

3 months ago
Reply to  Jo Vucic

jo, it looks like this has worked as my impressions and clicks are up on the group that I’m working to promote!

Much appreciated 🙂

Jo Vucic
3 months ago
Reply to  Fred

No problem, glad it worked!