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Free Google Shopping Course

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  • 5 hr 31 min 26 sec
Section 5.4: Optimizing Google Shopping Campaigns

Manual bidding optimizations for Google Shopping

What is manual bidding and why do we recommend starting your campaign with this bidding strategy? Learn about that and more in this video.

Get Your Google Shopping Bidding Template Here!

Recommended lessons

🎥 How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads ➤ Watch here 

🎥 How to make your Google Shopping Campaigns Profitable ➤ Watch here

🎥 How to Segment Your Products in Google Shopping ➤ Watch here

🎥 Not enough Sales ➤ Watch here 

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Samuel
2 years ago

Hi Sam, how are you? This is the part that I have the most difficulties to take care of manually because there are a little more than 200 products, when will it be released?

Sam
Admin
Sam
2 years ago
Reply to  Samuel

Hi Samuel,

Great, thanks.
I know that can be tedious with 200 products, but the video is coming soon! In the meantime, you can download the bidding template under the lesson.

Iain Shuttlewood
1 year ago
Reply to  Sam

Hi, getting the same issue:

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Ela Bruce
1 year ago

Hi Iain,

My apologies for the issues that you're having accessing the information. Please try clearing the cache on your browser, we've double checked and the links and pages are all working.

Kasia
2 years ago

Hey Sam, I have my Audience Data as well as Roas etc from my Facebook Ads that I have been succesfully running for over a year now. Can I use that data towards Google ads ? I was told the data will be completely different however it is hard to believe ! Thanks again in advance

Jo Vucic
Admin
2 years ago
Reply to  Kasia

Hi Kasia,

You can use the data as a starting point. Indeed, you might not get the same audience and performance because Facebook and Google Ads are two different platforms with different goals.
I would create a buyer persona since Facebook can give you a detailed demographic profile and other attributes.

Jo Vucic
Admin
2 years ago

Hi Marcela,

We're releasing a new video every business day, so this one should come up pretty soon!

Jo Vucic
Admin
2 years ago

Hi Kasia,

when you put in your name and email, you should get directed to the thank you page where you can click on the button to download the sheet.
Template

Ela Bruce
2 years ago
Reply to  Jo Vucic

Hi Mike,

I'm sorry that you're having issues with the download. Try this link. It will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Let me know if it works for you.

Ela Bruce
1 year ago
Reply to  Jo Vucic

Hi Olivier,

Try this link to get to the download: https://keycommerce.com/your-download/google-shopping-bidding-template/

It should work from there.

Freddy
Freddy
1 year ago
Reply to  Ela Bruce

Hi
I have the same issue, no file sent to my email nor I get directed to a download page. How can I get the sheet ?

Ela Bruce
1 year ago
Reply to  Freddy

Hi Freddy,

Apologies for the inconvenience, please click on this link to get access: Manual Bidding Template

Ela Bruce
2 years ago

Hi Ryan,

My apologies for the download issues you're experiencing. Please try this link, it will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Let me know if it works for you.

Sam
Sam
2 years ago

If I have an underperforming product on a Smart Shopping campaign (Targeting ROAS) with all my products, could I use this strategy for the underperforming product that isn't getting enough impressions, or would this interfere with my Smart Shopping with ROAS targeting?
Thanks.

Jo Vucic
Admin
1 year ago
Reply to  Sam

Hi Sam,

That's certainly one of the ways you can force an underperforming product to get impressions and evaluate its performance.
Just keep in mind that you have to pause the product in the Smart Shopping campaign, so it'll get impressions in the Standard Shopping campaign. If you didn't pause it, the Smart Shopping would “trump” Standard Shopping and the product would never get any impressions (or very few).

Ela Bruce
1 year ago

Hi Willie,

I’m sorry that you’re having issues with the download. Try this link. It will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Ela Bruce
1 year ago

Hi Janelle,

Please try this link, it will take you directly to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Ela Bruce
1 year ago

Hi Taylor,

Thank you for bringing this to our attention. We've fixed the template and you can download it directly from here: https://keycommerce.com/your-download/google-shopping-bidding-template/

david K
david K
1 year ago

G'day mate,

So, if you're doing product-level bidding changes based on the conversion data, could you also combine this with a multi-tiered search query-level bidding strategy?

For example…if some of your products were doing well and you wanted to go to product-level and increase the bid by a certain percentage, Would you increase the bid on the same product by the same percentage on a different campaign where your overall bidding strategy is lower (generic term campaign)?

Does this make sense? lol

Jo Vucic
Admin
1 year ago
Reply to  david K

Hi David,

I'm assuming you're talking about the priority set-up where you have different campaigns advertising the same set of products with different campaign priorities, negative keywords and bids.

There's no set rule, but I would probably increase the bid on the identical product throughout all campaigns so it matches in percentage. I would keep an eye on the product performance in other campaigns tho, they might not benefit from the increase.
It's hard work but you should look at the campaign performance together and separate.

david K
david K
1 year ago
Reply to  Jo Vucic

Yep, that's exactly what I mean. I started using this bidding strategy in 2017 for my high-ticket eComm store. After a sabbatical from eComm for a few years it's good to see it's still being used.

To be honest not much has changed since then except more competition and the incessant drive toward automation by Google.

Thank you for your answer on this 🙂

Last edited 1 year ago by david K
Jo Vucic
Admin
1 year ago
Reply to  david K

No problem!

Yeah, the drive to more automation is the big one, but we have to learn and adapt, no way around it!

Olivia
Olivia
1 year ago

Hi guys! Thanks for the course – really useful. I have a question about testing Pmax Campaigns – we run standard shopping for my store, but want to test Pmax on a few products (using the same account). I'm really curious to know your thoughts about Pmax campaigns and which work better for your e-commerce clients (standard shopping or Pmax). Thanks guys!

Ela Bruce
1 year ago
Reply to  Olivia

Hi Olivia,

We're still testing a lot of scenarios with Performance Max, in some instances Standard Shopping works better and in others we've had good results with Performance Max. There's no real clear indication of what works best, and each situation is different.

Ela Bruce
1 year ago

Hi Dylan,

We have checked this page and the links, and they all work 100%. Please clear your cache and try again.

chequina
9 months ago

Hi,

My clicks are being registered as conversion is this correct? Because I think that a real sale/purchase made should be registered as a conversion. please let me know if this is wrong and what i can do to edit this.

Ela Bruce
9 months ago
Reply to  chequina

Hi Chequina,

Clicks shouldn't be counted as conversions; this will lead to high inflated counts of conversions and feed Google incorrect data to optimize, too. Correct conversion tracking will be needed where you only track actual sales via data layers or views on the thank you page. We have a course that goes through this with more details https://keycommerce.com/google-shopping-course/conversion-tracking-setup-google-ads-google-analytics-shopify/

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