Section 5.4: Optimizing Google Shopping Campaigns
Manual bidding optimizations for Google Shopping
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What is manual bidding and why do we recommend starting your campaign with this bidding strategy? Learn about that and more in this video.
Recommended lessons
🎥 How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads ➤ Watch here
🎥 How to make your Google Shopping Campaigns Profitable ➤ Watch here
🎥 How to Segment Your Products in Google Shopping ➤ Watch here
🎥 Not enough Sales ➤ Watch here
Free Google Shopping Course
- 41 tutorials
- 5 hr 31 min 26 sec
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Section 1: Foundations of Google Shopping
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Section 2: Google Merchant Center Setup
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Section 3: How to Create Your Product Feed
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Section 4: Creating Google Shopping Campaigns
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Section 5: Optimizing Google Shopping Campaigns
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Section 6: Fix Unsuccessful Campaign & Store
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Section 7: Bonus Lessons
Hi Sam, how are you? This is the part that I have the most difficulties to take care of manually because there are a little more than 200 products, when will it be released?
Hi Samuel,
Great, thanks.
I know that can be tedious with 200 products, but the video is coming soon! In the meantime, you can download the bidding template under the lesson.
i think the form and the email don’t work well. I tried to download many things but there is no files sent to me
Hi Ben,
when you put in your name and email, you should get directed to the thank you page where you can click on the button to download the sheet.
Hi, getting the same issue:
Sorry, unable to open the file at present.
Please check the address and try again.
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Hi Iain,
My apologies for the issues that you’re having accessing the information. Please try clearing the cache on your browser, we’ve double checked and the links and pages are all working.
Hey Sam, I have my Audience Data as well as Roas etc from my Facebook Ads that I have been succesfully running for over a year now. Can I use that data towards Google ads ? I was told the data will be completely different however it is hard to believe ! Thanks again in advance
Hi Kasia,
You can use the data as a starting point. Indeed, you might not get the same audience and performance because Facebook and Google Ads are two different platforms with different goals.
I would create a buyer persona since Facebook can give you a detailed demographic profile and other attributes.
When is the video coming? I was watching the whole course and It’s been helpful. Do you have any updates?
Hi Marcela,
We’re releasing a new video every business day, so this one should come up pretty soon!
Hi Sam
I cant seem to download your bidding template.
Would love to use but every time i add my email, I don’t receive the template. Have tried various email address + checked promo folders etc!
Thanks for a great course mate – loving it so far!
Cheers
Willie
Hi Willie,
I’m sorry that you’re having issues with the download. Try this link. It will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/
Hey guys, I have requested the email template but it hasnt arrived, both primary and junk box. Thanks a lot for help with that
Hi Kasia,
when you put in your name and email, you should get directed to the thank you page where you can click on the button to download the sheet.
Jo, this isn’t working. I’ve tried in 2 different browsers. No thank you page, no email, no file.
Hi Mike,
I’m sorry that you’re having issues with the download. Try this link. It will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/
Let me know if it works for you.
Hi there, I have the same problem as Kasia…
When I enter my information it takes me to a page saying it has been emailed (even though I can’t find it) there is no button to download…
Your help would be appreciated!
Hi Janelle,
My apologies for the download issues you’re experiencing. Please try this link, it will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/
Let me know if it works for you.
Hey guys!
Same here… And there’s none of this on the thank you page 🙁
Can you guys send it to my email?
Hi Olivier,
Try this link to get to the download: https://keycommerce.com/your-download/google-shopping-bidding-template/
It should work from there.
I am experiencing the same issue. I enter my email and nothing it sending and it doesn’t take me to the download page.
Hi Ryan,
My apologies for the download issues you’re experiencing. Please try this link, it will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/
Let me know if it works for you.
Hi Sam! What an amazing strategy! Thank you for sharing the template with us!
However, I am unable to receive the template in my via email…I have checked the spam folder as well as the promotions tab and nothing…
I have tried to resend it to myself as well and still nothing, please advise.
Much appreciated!
Hi Janelle,
Please try this link, it will take you directly to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/
As of 6/17/22, the downloaded template file does not include the Profit Margin column as indicated in the video. Surely this will affect the results?
Hi Taylor,
Thank you for bringing this to our attention. We’ve fixed the template and you can download it directly from here: https://keycommerce.com/your-download/google-shopping-bidding-template/
If I have an underperforming product on a Smart Shopping campaign (Targeting ROAS) with all my products, could I use this strategy for the underperforming product that isn’t getting enough impressions, or would this interfere with my Smart Shopping with ROAS targeting?
Thanks.
Hi Sam,
That’s certainly one of the ways you can force an underperforming product to get impressions and evaluate its performance.
Just keep in mind that you have to pause the product in the Smart Shopping campaign, so it’ll get impressions in the Standard Shopping campaign. If you didn’t pause it, the Smart Shopping would “trump” Standard Shopping and the product would never get any impressions (or very few).
G’day mate,
So, if you’re doing product-level bidding changes based on the conversion data, could you also combine this with a multi-tiered search query-level bidding strategy?
For example…if some of your products were doing well and you wanted to go to product-level and increase the bid by a certain percentage, Would you increase the bid on the same product by the same percentage on a different campaign where your overall bidding strategy is lower (generic term campaign)?
Does this make sense? lol
Hi David,
I’m assuming you’re talking about the priority set-up where you have different campaigns advertising the same set of products with different campaign priorities, negative keywords and bids.
There’s no set rule, but I would probably increase the bid on the identical product throughout all campaigns so it matches in percentage. I would keep an eye on the product performance in other campaigns tho, they might not benefit from the increase.
It’s hard work but you should look at the campaign performance together and separate.
Yep, that’s exactly what I mean. I started using this bidding strategy in 2017 for my high-ticket eComm store. After a sabbatical from eComm for a few years it’s good to see it’s still being used.
To be honest not much has changed since then except more competition and the incessant drive toward automation by Google.
Thank you for your answer on this 🙂
No problem!
Yeah, the drive to more automation is the big one, but we have to learn and adapt, no way around it!