Section 5.4: Optimizing Google Shopping Campaigns

Manual bidding optimizations for Google Shopping

What is manual bidding and why do we recommend starting your campaign with this bidding strategy? Learn about that and more in this video.

Recommended lessons

🎥 How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads ➤ Watch here 

🎥 How to make your Google Shopping Campaigns Profitable ➤ Watch here

🎥 How to Segment Your Products in Google Shopping ➤ Watch here

🎥 Not enough Sales ➤ Watch here

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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

Download your Bidding Template now!

Download the exact bidding template we use to start and scale profitable Google Shopping campaigns.

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Samuel
7 months ago

Hi Sam, how are you? This is the part that I have the most difficulties to take care of manually because there are a little more than 200 products, when will it be released?

Mr Sam Baldwin
Admin
7 months ago
Reply to  Samuel

Hi Samuel,

Great, thanks.
I know that can be tedious with 200 products, but the video is coming soon! In the meantime, you can download the bidding template under the lesson.

Ben
Ben
6 months ago
Reply to  Mr Sam Baldwin

i think the form and the email don’t work well. I tried to download many things but there is no files sent to me

Jo Vucic
Admin
6 months ago
Reply to  Ben

Hi Ben,

when you put in your name and email, you should get directed to the thank you page where you can click on the button to download the sheet.
Thank you page button

Iain Shuttlewood
4 months ago
Reply to  Jo Vucic

Hi, getting the same issue:

comment image

Sorry, unable to open the file at present.

Please check the address and try again.

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Ela Bruce
Admin
Ela Bruce
4 months ago

Hi Iain,

My apologies for the issues that you’re having accessing the information. Please try clearing the cache on your browser, we’ve double checked and the links and pages are all working.

Kasia
6 months ago

Hey Sam, I have my Audience Data as well as Roas etc from my Facebook Ads that I have been succesfully running for over a year now. Can I use that data towards Google ads ? I was told the data will be completely different however it is hard to believe ! Thanks again in advance

Jo Vucic
Admin
6 months ago
Reply to  Kasia

Hi Kasia,

You can use the data as a starting point. Indeed, you might not get the same audience and performance because Facebook and Google Ads are two different platforms with different goals.
I would create a buyer persona since Facebook can give you a detailed demographic profile and other attributes.

Marcela
Marcela
6 months ago

When is the video coming? I was watching the whole course and It’s been helpful. Do you have any updates?

Jo Vucic
Admin
6 months ago
Reply to  Marcela

Hi Marcela,

We’re releasing a new video every business day, so this one should come up pretty soon!

Willie
6 months ago

Hi Sam

I cant seem to download your bidding template.

Would love to use but every time i add my email, I don’t receive the template. Have tried various email address + checked promo folders etc!

Thanks for a great course mate – loving it so far!

Cheers
Willie

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Willie

Hi Willie,

I’m sorry that you’re having issues with the download. Try this link. It will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Kasia
6 months ago

Hey guys, I have requested the email template but it hasnt arrived, both primary and junk box. Thanks a lot for help with that

Jo Vucic
Admin
6 months ago
Reply to  Kasia

Hi Kasia,

when you put in your name and email, you should get directed to the thank you page where you can click on the button to download the sheet.
Template

Mike
Mike
6 months ago
Reply to  Jo Vucic

Jo, this isn’t working. I’ve tried in 2 different browsers. No thank you page, no email, no file.

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Mike

Hi Mike,

I’m sorry that you’re having issues with the download. Try this link. It will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Let me know if it works for you.

Janelle
5 months ago
Reply to  Jo Vucic

Hi there, I have the same problem as Kasia…

When I enter my information it takes me to a page saying it has been emailed (even though I can’t find it) there is no button to download…

Your help would be appreciated!

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Janelle

Hi Janelle,

My apologies for the download issues you’re experiencing. Please try this link, it will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Let me know if it works for you.

Olivier
Olivier
5 months ago
Reply to  Jo Vucic

Hey guys!

Same here… And there’s none of this on the thank you page 🙁

Can you guys send it to my email?

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Olivier

Hi Olivier,

Try this link to get to the download: https://keycommerce.com/your-download/google-shopping-bidding-template/

It should work from there.

Ryan
Ryan
5 months ago

I am experiencing the same issue. I enter my email and nothing it sending and it doesn’t take me to the download page.

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Ryan

Hi Ryan,

My apologies for the download issues you’re experiencing. Please try this link, it will take you to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Let me know if it works for you.

Janelle
5 months ago

Hi Sam! What an amazing strategy! Thank you for sharing the template with us!

However, I am unable to receive the template in my via email…I have checked the spam folder as well as the promotions tab and nothing…

I have tried to resend it to myself as well and still nothing, please advise.

Much appreciated!

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Janelle

Hi Janelle,

Please try this link, it will take you directly to the download page: https://keycommerce.com/your-download/google-shopping-bidding-template/

Taylor
Taylor
5 months ago

As of 6/17/22, the downloaded template file does not include the Profit Margin column as indicated in the video. Surely this will affect the results?

Ela Bruce
Admin
Ela Bruce
5 months ago
Reply to  Taylor

Hi Taylor,

Thank you for bringing this to our attention. We’ve fixed the template and you can download it directly from here: https://keycommerce.com/your-download/google-shopping-bidding-template/

Sam
Sam
5 months ago

If I have an underperforming product on a Smart Shopping campaign (Targeting ROAS) with all my products, could I use this strategy for the underperforming product that isn’t getting enough impressions, or would this interfere with my Smart Shopping with ROAS targeting?
Thanks.

Jo Vucic
Admin
5 months ago
Reply to  Sam

Hi Sam,

That’s certainly one of the ways you can force an underperforming product to get impressions and evaluate its performance.
Just keep in mind that you have to pause the product in the Smart Shopping campaign, so it’ll get impressions in the Standard Shopping campaign. If you didn’t pause it, the Smart Shopping would “trump” Standard Shopping and the product would never get any impressions (or very few).

david K
david K
5 months ago

G’day mate,

So, if you’re doing product-level bidding changes based on the conversion data, could you also combine this with a multi-tiered search query-level bidding strategy?

For example…if some of your products were doing well and you wanted to go to product-level and increase the bid by a certain percentage, Would you increase the bid on the same product by the same percentage on a different campaign where your overall bidding strategy is lower (generic term campaign)?

Does this make sense? lol

Jo Vucic
Admin
5 months ago
Reply to  david K

Hi David,

I’m assuming you’re talking about the priority set-up where you have different campaigns advertising the same set of products with different campaign priorities, negative keywords and bids.

There’s no set rule, but I would probably increase the bid on the identical product throughout all campaigns so it matches in percentage. I would keep an eye on the product performance in other campaigns tho, they might not benefit from the increase.
It’s hard work but you should look at the campaign performance together and separate.

david K
david K
5 months ago
Reply to  Jo Vucic

Yep, that’s exactly what I mean. I started using this bidding strategy in 2017 for my high-ticket eComm store. After a sabbatical from eComm for a few years it’s good to see it’s still being used.

To be honest not much has changed since then except more competition and the incessant drive toward automation by Google.

Thank you for your answer on this 🙂

Last edited 5 months ago by david K
Jo Vucic
Admin
5 months ago
Reply to  david K

No problem!

Yeah, the drive to more automation is the big one, but we have to learn and adapt, no way around it!

Olivia
Olivia
3 months ago

Hi guys! Thanks for the course – really useful. I have a question about testing Pmax Campaigns – we run standard shopping for my store, but want to test Pmax on a few products (using the same account). I’m really curious to know your thoughts about Pmax campaigns and which work better for your e-commerce clients (standard shopping or Pmax). Thanks guys!

Ela Bruce
Admin
Ela Bruce
1 month ago
Reply to  Olivia

Hi Olivia,

We’re still testing a lot of scenarios with Performance Max, in some instances Standard Shopping works better and in others we’ve had good results with Performance Max. There’s no real clear indication of what works best, and each situation is different.