Section 5.5: Optimizing Google Shopping Campaigns
Bidding adjustments (location, schedule, device, audiences)
In this video, you’re going to learn about bidding adjustments for your Shopping campaigns. Adjusting your bids based on location, device, and schedule allows us to tell Google to bid more or less for these variables, allowing us to get more granular with how much we pay for our traffic.
🎥 Google Shopping Optimization Schedule & Checklist ➤ Watch here