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Section 2.4: Google Merchant Center Setup

How to set up your Shipping and Returns Settings in Google Merchant Center

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In ecommerce, seamless shipping and returns processes can make or break a business.

Customers expect transparency, simplicity, and reliability when it comes to receiving their orders and navigating return procedures.

Fortunately, with the right tools and know-how, setting up these essential functionalities can be a breeze. In this blog post, we take a look at configuring shipping and returns within Google Merchant Center.

Why Google Merchant Center?

Google Merchant Center stands out as a robust platform for managing product data and advertising across Google's vast network. Within this ecosystem, configuring shipping and returns is crucial for providing a smooth customer experience and maximizing sales potential.

Direct Configuration for Simplicity

While there are two methods for adding shipping information—via product feed or directly into Google Merchant Center—the latter is recommended for its simplicity and ease of troubleshooting.

With direct configuration, making changes and resolving issues becomes far more straightforward, ensuring a seamless process in the long run.

Setting Up Shipping

Navigating to the ‘shipping and returns' section within your Google Merchant Center account is the first step. From there, adding shipping information tailored to your business becomes a guided process.

Our video takes you through a detailed step-by-step process.

Whether you ship internationally or locally, Google Merchant Center accommodates diverse shipping needs with intuitive options.

Streamlining Returns

Efficient returns processes are equally vital in fostering customer trust and satisfaction.

Google Merchant Center facilitates this by allowing you to add your return policy URL directly from your website.

This ensures that customers have easy access to crucial information regarding returns, enhancing their shopping experience.

Optimizing for Success

Whether setting up free shipping or specifying shipping costs based on various parameters, Google Merchant Center offers flexibility to align with your business model.

Additionally, leveraging free shipping can significantly enhance sales, as evidenced by its influence on consumer behavior.

Ensuring Accuracy

As you finalize your shipping and returns configurations, attention to detail is paramount.

Verifying that the information provided matches your website ensures consistency and builds credibility with both customers and Google's verification process.

The Verification Process

Once all details are submitted, it's essential to understand that Google's verification process may take up to three business days.

During this time, Google ensures that your returns policy aligns with the information provided, further cementing trust within the ecommerce ecosystem.

Resources

Click here to download Refund Policy Template

Add Your Comments & Questions Below

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Melis
Melis
1 year ago

Hello. My question is about setting shipping. What's the diffrence between setting it on Shopify va Merchant center?

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Jo Vucic
Admin
Jo Vucic
1 year ago
Reply to  Melis

Hi Melis,

Shipping settings on Shopify only affect your store and the way your customers can select the shipping method.
Setting shipping in Google Merchant Center is done so Google knows your shipping price, times and such and show that in Shopping ads.
You might get visible badges on your ads if you have free and/or fast shipping.

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Samar
Samar
1 year ago

I Need Full Support on gMC

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Jo Vucic
Admin
Jo Vucic
1 year ago
Reply to  Samar

Hi Samar,

If you have a GMC suspension, you can book a GMC audit here : https://keycommerce.com/google-merchant-center-suspension-audit/

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