play watch

Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec
Section 3.6: How to Create Your Product Feed

How to fix product disapprovals in Google Merchant Center

In this video, you’re going to learn how to fix product disapprovals in Google Merchant Center. Learn my process for fixing disapprovals quickly and find out how to fix every single disapproval.


💁 Helpful links

📘 How to fix disapproved products in Google Merchant Center ➤ Read here 

📘 Google Ads Support: Complete list of  Google AdWords Phone Numbers ➤ Read here

Recommended lessons

🎥 How to Claim & Verify Your Website on Google Merchant Center ➤ Watch here

🎥 How to set up your Shipping and Returns Settings on Google Merchant Center ➤ Watch here

🎥 How to Fix Promotional Overlay on Image [image link] Error in Merchant Center ➤ Watch here

Add Your Comments & Questions Below

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
2 years ago

Hi Sam, great video! One of the brands that I partner with (High quality sportswear company based in Thailand) and stock items from do not have SKUs/EANs for their products, therefore these products are of course being disapproved in GMC. However, I see other stores in my niche have active google shopping ads for these same products, so they must have found a way around the GMC disapproval. Can you think of any way in which I can get around this issue? I had an idea of listing the products as custom products/setting the product identifier as non existent, however I'm not sure whether this will work. Any ideas would be greatly helpful, thank you.

2 years ago
Reply to  Dominic

Hi Dominic,

Thank you for the kind words!

There are 2 things you can do if there are no GTINs available for the products you're selling.
1. Put the [identifier_exists] attribute as NO. Google won't ask for it, unless Google already knows there's a GTIN for that product.
2. Put the [identifier_exists] attribute as YES. Provide [brand] and [mpn] attributes. Google only needs 2 of the following 3 filled out: GTIN, brand, MPN.

khizar iqbal
khizar iqbal
2 years ago

Hi Sam, My Gmc got suspended due to misrepresentation, I listed bags as custom products, and I did everything following google policies, In the end, got suspended, Any ideas would be greatly helpful, thank you.?

Last edited 2 years ago by khizar iqbal
Jo Vucic
2 years ago
Reply to  khizar iqbal

Hi Khizar,

It's hard to diagnose without looking at the account, but we provide a GMC Suspension Audit that deals with exactly that. Check out the service here :

1 year ago

I have about 100 disapproved products and the error code says verbatim ” You are missing a value for . ” No other info. What??

Ela Bruce
1 year ago
Reply to  Barbara

Hi Barbara,

Is the account under suspension or you just have disapproved products?
It's hard to say without a screenshot, but I would contact Google Merchant Center support and check with them if they can see why the products are disapproved.

1 year ago

I can't find the fetch feed capability right now after making changes.

Ela Bruce
1 year ago
Reply to  Kathi

Hi Kathi,

Often it takes some time before Google implements any updates and allows full functionality.

1 year ago

Hello thank you all

I am wondering if there is any problem if I try to set up a product with direct uploads to google merchant Center and delete the feed to try again?

Ela Bruce
1 year ago
Reply to  Anass

Hi Anass,

It's fine to do the above, you shouldn't have any issues.

Carly Hughes
1 year ago

Hi Sam, I'm seeing that my products status is disapproved or invalid and it doesn't give me a reason why or a way to fix it. What should I do?

Screenshot 2023-06-28 at 10.25.00 AM.png
Ela Bruce
1 year ago
Reply to  Carly Hughes

Hi Carl,

The availability for your products is set to “pre-order”. The issue may be happening due to missing a required attribute such as “availability date”
You need to add a value that meets the product specification for availability. For example, if your products are set to “pre-order” then you need to add the “availability date” attribute and resubmit the product feed.
You can also check this article for more details:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!