Section 3.6: How to Create Your Product Feed
How to fix product disapprovals in Google Merchant Center
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In this video, you’re going to learn how to fix product disapprovals in Google Merchant Center. Learn my process for fixing disapprovals quickly and find out how to fix every single disapproval.
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Recommended lessons
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Hi Sam, great video! One of the brands that I partner with (High quality sportswear company based in Thailand) and stock items from do not have SKUs/EANs for their products, therefore these products are of course being disapproved in GMC. However, I see other stores in my niche have active google shopping ads for these same products, so they must have found a way around the GMC disapproval. Can you think of any way in which I can get around this issue? I had an idea of listing the products as custom products/setting the product identifier as non existent, however I’m not sure whether this will work. Any ideas would be greatly helpful, thank you.
Hi Dominic,
Thank you for the kind words!
There are 2 things you can do if there are no GTINs available for the products you’re selling.
1. Put the [identifier_exists] attribute as NO. Google won’t ask for it, unless Google already knows there’s a GTIN for that product.
2. Put the [identifier_exists] attribute as YES. Provide [brand] and [mpn] attributes. Google only needs 2 of the following 3 filled out: GTIN, brand, MPN.