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Hi Sir,
love your content.
Can you show us the recommended columns at ad groups and kw level
Thanks a lot
Hi Norman,
it depends on the niche, goals and, of course, personal preference, but I like to start with:
Ad group level: Profit generated, Avg. Profit per conversion, Conv. Value, Cost, Conv. value / cost, Conv. rate, Clicks, Impr., CTR, Avg. CPC, 100% Max CPC, Bid strategy type, Search Impr. share, Search Impr. Lost IS (rank)
Keyword level: 50% Max CPC. 75% Max CPC, 100% Max CPC, Avg. CPC, Profit generated, Avg. Profit per conversion, Conv. value, Cost, Conv. value / cost, Clicks, Impr., CTR, Quality score, Exp. CTR, Landing page exp., Ad relevance, Search impr. share, Search lost IS (rank), Click share
Whoa! That was great! Love the column setup. Imagine how excited I'll be when I start getting traffic and conversions. Thank You!