Section 5.2: Optimizing Google Shopping Campaigns

Google Shopping recommended columns setup

In this video, you're going to learn how to set up custom columns for your Google shopping campaigns. 

Google doesn't show you the key metrics in your account so you have to make them visible. You need to do this before optimizing your account so you can clearly see the metrics that matter in optimizing your campaigns.

Recommended lessons

🎥 How to make your Google Shopping Campaigns Profitable ➤ Watch here

🎥 Guide to Google Shopping Metrics ➤ Watch here

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Free Google Shopping Course

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Norman Malik
8 months ago

Hi Sir,
love your content.
Can you show us the recommended columns at ad groups and kw level

Thanks a lot

Jo Vucic
8 months ago
Reply to  Norman Malik

Hi Norman,

it depends on the niche, goals and, of course, personal preference, but I like to start with:

Ad group level: Profit generated, Avg. Profit per conversion, Conv. Value, Cost, Conv. value / cost, Conv. rate, Clicks, Impr., CTR, Avg. CPC, 100% Max CPC, Bid strategy type, Search Impr. share, Search Impr. Lost IS (rank)
Keyword level: 50% Max CPC. 75% Max CPC, 100% Max CPC, Avg. CPC, Profit generated, Avg. Profit per conversion, Conv. value, Cost, Conv. value / cost, Clicks, Impr., CTR, Quality score, Exp. CTR, Landing page exp., Ad relevance, Search impr. share, Search lost IS (rank), Click share