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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec
Section 5.7: Optimizing Google Shopping Campaigns

Product feed optimizations

If you want to get more clicks for less and make more profits and sales for your Google Shopping campaign, you need to learn how to optimize your product feed. And you're going to learn how to do that and more in this video.

Recommended lessons

🎥 Set up your product feed with Shopify App ➤ Watch here 

🎥 Set up your product feed with direct uploads to google Merchant Center ➤ Watch here

🎥 Set up your product feed with Google Sheets ➤ Watch here

🎥 Google Shopping Campaign Setup and Settings ➤ Watch here

🎥 Google Shopping Recommended Columns Setup ➤ Watch here

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1 year ago

Hi. I have a question.

Right now I have 1 shopping campaign with 3 ad groups (rings, bracelets, necklaces).

If I want to add products daily or every 2 days, should I add the new products inside the ad groups?

So, if I want to add a new ring, I'll put it in the rings ad group within the same campaign?

Thank you!

Ela Bruce
11 months ago
Reply to  Alex

Hi Alex,

The easiest way would be segmenting the ad groups by product_type or custom_label attributes. ex. If you have a custom_label_0 set as “rings” for all rings, you just need to make sure that all the newly added rings have the same label, and it will automatically go into the proper ad group.

1 year ago

I don't see the link to your blog post about product feed optimization. Can you point me in the right direction?
Thank you!

Ela Bruce
1 year ago
Reply to  Debrah

Hi Debrah,

This is our page for product feed optimization:

1 year ago

I create customized portraits. Do Google Shopping ads make sense for my niche? Thank you

Ela Bruce
1 year ago
Reply to  Tom

Hi Tom,

It makes sense; most of your competitors will be advertising there, and if done right, it can be a profitable campaign to drive sales. Art is one of the hardest niches to advertise in Google ads, so make sure your feed is optimized with accurate product details and valuable keywords in the titles.

Search term reviews will be one of your most important management areas, so make sure your ads are showing for people looking to purchase customized portraits. We have a video on search terms that explains best practices for this: Guide to Google Shopping Negative Keywords

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