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Free Google Shopping Course

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  • 5 hr 31 min 26 sec
Section 4.3: Creating Google Shopping Campaigns

Google Shopping campaign setup and settings

So, you've finally created your product feed. The next step is to set up your campaigns—optimized and profitable Google Shopping campaigns. 

In this video, you're going to learn how to set up your Google Shopping campaigns with the right setting for maximum profits, in your Google Ads account. 

Recommended lesson

🎥 How to Segment Your Products in Google Shopping ➤ Watch here

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2 years ago

Thanks for this video! I'm in australia but I want to advertise in usa. Do I still set the bid to $1 AUD or must I bid higher based in usd to aud conversion? Thanks so much

Ela Bruce
1 year ago
Reply to  Ben

Hi Ben,

Yes, due to the currency conversion, you will more than likely need to bid higher than in an AU campaign. Keep an eye on the avg benchmark CPC, as a guide for when to go higher and lower in comparison to the competition.

1 year ago

Hi Sam, thanks for the value you are providing. I have one question regarding the shopping campaign. What I don't get is after setting up the campaign, how do you know where it is going to show up? We did not any keywords we want to target, why is that not possible with this campaign? With the example you have you probably want to target; “leather wallet” as a keyword. Thanks in advance!

Ela Bruce
1 year ago
Reply to  Jeroen

Hi Jeroen,

Google will get all the information it needs from the product feed, that is why it is so important to make the feed as complete as possible and include all the required variables. At the same time, Negative keywords will help you sculpt the traffic from wrong keywords.

1 year ago

Hi, I'm having troubles setting up the campaign because google ads is claiming that my merchant account has no products. I have verified that my merchant account (linked) has 11 products. What can I do to get these products to show in google ads?

Images for detail:

Ela Bruce
1 year ago
Reply to  James

Hi James,

You should first check if the correct Google Ads account is linked to your Merchant Center account settings.

For this, you need to go to Tools > Linked accounts. Then, you needs to check under Products in the diagnostics tab of the GMC account if any of your products are disapproved. Lastly, you can check the Shopping Ads program from the left side menu in GMC. For this, go to Growth > Programs, and double-check if the Shopping Ads program is correctly configured.

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