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Section 5.8: Optimizing Google Shopping Campaigns

How to Run Merchant Center Promotions for Google Shopping

Promotions help you stand out from your competitors by making your ads take up more space and help you increase your click through rate. 

Learn how to set up Merchant Promotions for your Google Shopping campaigns the right way, in this video.

Resources

📘 Promotions feed specification ➤ Read here

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elena
elena
1 year ago

Hi Sam! How are you?
May I ask you a question, please?
My Google Merchant Center does not give mi a chance to creare a Free Shipping Promotion without a Promo Code (my client has Free shipping over 800$ spending).
I could ask my client to create in Shopify that Promo Code bua I'm not sure that customers will remember this code during all the bying process.
In your opinion, what is she best solution here?
Thanks!

Ela Bruce
Admin
1 year ago
Reply to  elena

Hi Elena,

If we're talking about Google Merchant Center promotions, the code is optional for percent and amount off promotions, but not for the free shipping promotion. You'll have to create a coupon code for free shipping to be eligible for shopping promotions.

Rocco
Rocco
1 year ago

Hi Sam,

great lesson. Thanks.

I'm having an issue with creating free shipping promotion cause google asks for the code even though my customers don't need one in order to get free shipping. Do you know how to overcome this?

Ela Bruce
Admin
1 year ago
Reply to  Rocco

Hi Rocco,

For Google Merchant Center promotions, the code is optional for percent and amount off promotions, but not for the free shipping promotion. You'll have to create a coupon code for free shipping to be eligible for shopping promotions.

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