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Free Google Shopping Course

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  • 5 hr 31 min 26 sec
Section 5.6: Optimizing Google Shopping Campaigns

What are Negative Keywords and how to use them for Google Shopping

What are negative keywords? How are they used for optimizations in Google Shopping? How do we add negative keywords?

In this video, we'll answer all these questions and teach you how to use negative keywords to optimize and scale your Google Shopping campaigns.

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Karooya ➤ Click here

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Noah
Noah
1 year ago

Hey, I have a question about the negative keywords. So when customers search for a specific brand + the keyword of my product, would you also exclude those? Or do you only exclude keywords which are completely irrelevant? How specific are we trying to be? Thanks in advanced

Jo Vucic
Admin
1 year ago
Reply to  Noah

Hi Noah,

It depends on what the campaign set-up is. If we're going for full non-brand, then I would exclude “brand + keyword”.

Zaman
10 months ago

Please update link. I click it goo home page

Ela Bruce
Admin
10 months ago
Reply to  Zaman

Good day Zaman,

We've tested the links, and they definitely go to the correct pages. Please clear your cache and try again, let me know if you still have issues.

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