Section 5.6: Optimizing Google Shopping Campaigns

What are Negative Keywords and how to use them for Google Shopping

What are negative keywords? How are they used for optimizations in Google Shopping? How do we add negative keywords?

In this video, we'll answer all these questions and teach you how to use negative keywords to optimize and scale your Google Shopping campaigns.

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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

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2 months ago

Hey, I have a question about the negative keywords. So when customers search for a specific brand + the keyword of my product, would you also exclude those? Or do you only exclude keywords which are completely irrelevant? How specific are we trying to be? Thanks in advanced

Jo Vucic
2 months ago
Reply to  Noah

Hi Noah,

It depends on what the campaign set-up is. If we’re going for full non-brand, then I would exclude “brand + keyword”.