Section 5.1: Optimizing Google Shopping Campaigns

How do we optimize Google Shopping campaigns?

So what is Google Shopping optimization? Why do you need it?

If you want to get awesome results with your Google Shopping campaigns, you have to do the work because they donโ€™t just happen overnight. The Google Shopping ads optimization process involves regularly looking at your data and performance and making smart adjustments to move your campaign in the right direction.

Resources

๐ŸŽฅ Google Shopping Recommended Columns Setup โžค Clickย  here

๐ŸŽฅ Guide to Google Shopping bidding (different types and uses) โžค Click here

๐ŸŽฅ Manual Bidding Optimizations for Google Shopping โžค Click here

๐ŸŽฅ Bidding adjustments (location, schedule, device, audiences) โžค Click here

๐ŸŽฅ What are Negative Keywords and how to use them for Google Shopping โžค Click here

๐ŸŽฅ Product Feed Optimizations โžค Click here

๐ŸŽฅ How to run Promotions in Merchant Center for Google Shopping โžค Click here

๐ŸŽฅ How to set up Product Reviews on your Google Shopping Campaigns โžค Click here

๐ŸŽฅ Google Shopping Optimization Schedule & Checklist โžค Click here

play watch

Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

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Muhammad
Muhammad
7 months ago

Can you please put the link that Sam mentioned in the video, thanks.

Ela Bruce
Admin
Ela Bruce
7 months ago
Reply to  Muhammad

Hi Muhammad,

Thank you for pointing this out, we’ve just updated the page with the links.