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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec
Section 5.1: Optimizing Google Shopping Campaigns

How do we optimize Google Shopping campaigns?

So what is Google Shopping optimization? Why do you need it?

If you want to get awesome results with your Google Shopping campaigns, you have to do the work because they don’t just happen overnight. The Google Shopping ads optimization process involves regularly looking at your data and performance and making smart adjustments to move your campaign in the right direction.


🎥 Google Shopping Recommended Columns Setup ➤ Click  here

🎥 Guide to Google Shopping bidding (different types and uses) ➤ Click here

🎥 Manual Bidding Optimizations for Google Shopping ➤ Click here

🎥 Bidding adjustments (location, schedule, device, audiences) ➤ Click here

🎥 What are Negative Keywords and how to use them for Google Shopping ➤ Click here

🎥 Product Feed Optimizations ➤ Click here

🎥 How to run Promotions in Merchant Center for Google Shopping ➤ Click here

🎥 How to set up Product Reviews on your Google Shopping Campaigns ➤ Click here

🎥 Google Shopping Optimization Schedule & Checklist ➤ Click here

Add Your Comments & Questions Below

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1 year ago

Can you please put the link that Sam mentioned in the video, thanks.

Ela Bruce
1 year ago
Reply to  Muhammad

Hi Muhammad,

Thank you for pointing this out, we've just updated the page with the links.

9 months ago

hey mate! love your videos! Focusing on the journey of Google ads! selling supplements. – in terms of resources they are missing including the checklist as well the the optimisation, checklist and schedule.

thanks! huge help!

Ela Bruce
9 months ago
Reply to  James

Thank you for your kind words James. We wish you all the best in your business.

9 months ago

I cant find the links too pls reply we're to find them If i click in ” click Heer” the links are Not shown

Ela Bruce
9 months ago
Reply to  Timo

Hi Timo,

When you click on on the links they open a new page of each individual one, and at the bottom of the page there is a button that takes you to a central resource page for all the links. You can also find it here:

Hope that helps.

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