Section 1.8: Foundations of Google Shopping
How to set up conversion tracking with Google Analytics for Shopify and Google Ads
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When running Google Shopping ads, it's vital to your success to keep track of your actual sales amounts generated. Learn how to set that tracking up, step by step, in your Google Ads account.
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Recommended lesson:
🎥 What is Google Merchant Center and how does it work? ➤ Watch here
👨💻Google Analytics Code For Your Theme
<!-- Global site tag (gtag.js) - Google Analytics -->
<script type="rocketlazyloadscript" async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script type="rocketlazyloadscript">
window.dataLayer = window.dataLayer || [];
function gtag(){window.dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'GA_MEASUREMENT_ID');
</script>
👨💻Google Analytics Code For Your Order Confirmation Page
<!-- Global site tag (gtag.js) - Google Analytics -->
<script type="rocketlazyloadscript" async src="https://www.googletagmanager.com/gtag/js?id=KEYCOMMERCE"></script>
<script type="rocketlazyloadscript">
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'KEYCOMMERCE');
{% if first_time_accessed %}
gtag("event", "purchase", {
transaction_id: "{{ order.order_number }}",
value: {{ total_price | times: 0.01 }},
tax: {{ tax_price | times: 0.01 }},
shipping: {{ shipping_price | times: 0.01 }},
currency: "{{ order.currency }}",
items: [
{% for line_item in line_items %}
{
item_id: "{{ line_item.product_id }}",
item_name: "{{ line_item.title | remove: "'" | remove: '"' }}",
currency: "{{ order.currency }}",
price: {{ line_item.original_price | times: 0.01 }},
quantity: {{ line_item.quantity }}
},
{% endfor %}
]
});
{% endif %}
</script>
The conversion code that is needed to copy and paste in Shopify additional scripts not on the page. It mentions it being just below the video, but the code that is here isn’t the same as shown in the video.
Hi Jay,
thanks for pointing that out, we just updated the page with the code for your order confirmation page.
Hi, if you could also send the Google Analytics code; the one to put in the Shopify order status page seems to be missing
Hi Ayman,
Thanks for pointing that out, we just updated the page with the code for your order confirmation page.
The script code posted below this video to copy and paste is completely different than what is shown in the video? You really stress how important it is to have conversion tracking setup correctly, I just want to make sure and do this right the first time. Can you please help clarify? Thanks so much 🙂
Hi Michael,
Thank you for pointing that out; indeed, it’s vital to correctly set up the conversion tracking!
We just added the code for your order confirmation page.
Thank you Sam! What an amazing course you guys have put together, providing so much value!
Hi Sam, Could you help send the correct code as you mentioned in the video?
Thanks in advance~
Hi Krystal,
we updated the code snippets under the lesson to the correct code.
Thank you Sam for your valuable content
Regarding conversion settings. Just “purchase” to add?
What about ATC, VIEW CONTENT AND OTHERS?
What about dynamic remarketing codes? Should we install another code? or it is included by default in the GA4 tag?
Hi Ibrahim,
You can definitely add all events that matter to you, just make sure they’re not showing up as conversions in Google Ads, but secondary conversions in the “All conv.” column.
There’s no dynamic remarketing code in GA4 as of yet.
At 8:30, for enhanced e-commerce, is that only for the Old GA property? Or for both old GA and GA4?
Hi Owen,
that’s only for the “old” GA.
Guys, thank you so much for all of this. Hopefully it’ll help me to reach the level where I can hire you 🙏👍
Hi Sam,
I’m stuck at the step where I need to add unwanted referrals. When I come to that ‘more tagging settings’ menu, I get a message: “You do not have permission to access these settings.” I googled and tried to implement everything I found, but Nothing worked.
Do you have any idea how to fix it?
Any advice would be highly appreciated.
Thank you in advance for your answer.
Best,
Rocco
Hi Rocco,
It’s hard to say, but this might be an access problem. Do you have admin rights on the account?
I’m facing the same issue. Apparently it’s a new bug according to Google forums and stackexchange.
Do you have a script for post-purchase upsell? Do I need to edit anything from this script? Thanks
Hi Owen,
Unfortunately, no, but the script will depend on the app you’re using for upsells, so it’s best to start from their documentation.
Hi Sam! The Order Confirmation Page code seems not to be working or sending ecommerce data to GA4. I’ve installed it yesterday and still no data. We made thousands in the meantime. Any suggestion?
Hi Alex,
It’s hard to say without seeing the full setup, but I would wait for a few days, it takes some time for GA4 to start collecting data.
thank you
Hi Sam, chiming in. Just implemented this snippet above and did a purchase of a test product on my store for $1. The revenue is tracked on UA but not GA4. Installed both your snippets. Ideas or does it take 2 days to track?? Thanks Mike
Hi Mike,
Thank you for the question. You might have to wait at least a day to see data in GA4. We usually won’t look at data from the same day because the processing takes more time than in GA UA.
Do the tracking codes provided by Google Analytics and Google Ads track conversions?
Hi Tiyana,
The tracking code provided will set up Google Analytics tracking, once setup you can then import them into Google Ads as conversions. This means the conversions you see in Google Ads will match those of Google Analytics under the cpc medium of traffic.