Section 1.8: Foundations of Google Shopping

How to set up conversion tracking with Google Analytics for Shopify and Google Ads

If you're using Google Ads for your Shopify store, understanding how well your ads turn into actual sales is super important.

In this guide, we'll take you through simple steps to set up conversion tracking. This way, you can see how successful your Google Ads campaigns are for your Shopify store.

Step 1: Get a Google Analytics Account

Start by making a Google Analytics account, and connect it to your Shopify store.

Go to analytics.google.com, log in with your Google account, and fill in some basic details.

Choose your business goals, especially for selling things online. Agree to the terms, and then set up data collection for your website. Follow the steps in the video to install this on your Shopify store.

👨‍💻Google Analytics Code For Your Theme

				
					<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){window.dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'GA_MEASUREMENT_ID');
</script>

Step 2: Check if Google Analytics is Installed Right

After installing Google Analytics on your Shopify store, make sure it's working. Test it by clicking around on your store's pages.

Sometimes it takes a bit to start working, so don't worry if you don't see results right away. You can also try refreshing the analytics page or checking on a private mode or mobile device.

Step 3: Include Sales Data

Now, let's make sure you're tracking sales.

In your Shopify settings, find ‘Checkout,' and go to ‘Additional Scripts.'
Copy the script from below and paste it there.
Replace ‘KeyCommerce' with your Analytics ID.

This helps send info to Analytics when someone buys from your store.

Don't forget to exclude Shopify and payment providers from analytics referrals, save the changes, and you're set.

👨‍💻Google Analytics Code For Your Order Confirmation Page

				
					<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=KEYCOMMERCE"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'KEYCOMMERCE');
{% if first_time_accessed %}
gtag("event", "purchase", {
    transaction_id: "{{ order.order_number }}",
    value: {{ total_price | times: 0.01 }},
    tax: {{ tax_price | times: 0.01 }},
    shipping: {{ shipping_price | times: 0.01 }},
    currency: "{{ order.currency }}",
    items: [
     {% for line_item in line_items %}
     {
      item_id: "{{ line_item.product_id }}",
      item_name: "{{ line_item.title | remove: "'" | remove: '"' }}",
      currency: "{{ order.currency }}",
      price: {{ line_item.original_price | times: 0.01 }},
      quantity: {{ line_item.quantity }}
    },
    {% endfor %}
    ]
});
{% endif %}
</script>

Step 4: Connect Google Analytics to Google Ads

For a complete picture, link your Google Analytics account to your Google Ads account.

Go to ads.google.com, find ‘Admin.'
Click ‘Linked Accounts,' and connect Google Analytics GA4.

Make sure to turn on metrics and audience toggles before linking.

Step 5: Set Up Conversion Tracking in Google Ads

In your Google Ads account, create a new conversion action.

Choose ‘Import,' and pick Google Analytics 4 and Web.
Confirm your account details.
Click ‘Import,' and ‘Continue.'
Click ‘Done,' and you're all set.

Following these simple steps helps you track how well your ads turn into sales on your Shopify store. Having this info lets you tweak your ads, make them better, and get more out of your online store.

Resources

Recommended lesson:

🎥 What is Google Merchant Center and how does it work? ➤ Watch here

Additional resources:

📘 Filter domain referrals ➤ Read here

📘 [GA4] Identify unwanted referrals ➤ Read here

Add Your Comments & Questions Below

74 Comments

Oldest

Newest Most Voted

Inline Feedbacks

View all comments

Jay

2 years ago

The conversion code that is needed to copy and paste in Shopify additional scripts not on the page. It mentions it being just below the video, but the code that is here isn't the same as shown in the video.

Admin

Sam

2 years ago

Reply to Jay

Hi Jay,

thanks for pointing that out, we just updated the page with the code for your order confirmation page.

Ayman

2 years ago

Hi, if you could also send the Google Analytics code; the one to put in the Shopify order status page seems to be missing

Admin

Sam

2 years ago

Reply to Ayman

Hi Ayman,

Thanks for pointing that out, we just updated the page with the code for your order confirmation page.

Michael

2 years ago

The script code posted below this video to copy and paste is completely different than what is shown in the video? You really stress how important it is to have conversion tracking setup correctly, I just want to make sure and do this right the first time. Can you please help clarify? Thanks so much 🙂

Last edited 2 years ago by Michael

Admin

Sam

2 years ago

Reply to Michael

Hi Michael,

Thank you for pointing that out; indeed, it's vital to correctly set up the conversion tracking!
We just added the code for your order confirmation page.

Michael

2 years ago

Reply to Sam

Thank you Sam! What an amazing course you guys have put together, providing so much value!

Krystal

2 years ago

Hi Sam, Could you help send the correct code as you mentioned in the video?
Thanks in advance~

Admin

Jo Vucic

2 years ago

Reply to Krystal

Hi Krystal,

we updated the code snippets under the lesson to the correct code.

Ibrahim

2 years ago

Thank you Sam for your valuable content

Regarding conversion settings. Just “purchase” to add?
What about ATC, VIEW CONTENT AND OTHERS?

What about dynamic remarketing codes? Should we install another code? or it is included by default in the GA4 tag?

Admin

Jo Vucic

2 years ago

Reply to Ibrahim

Hi Ibrahim,

You can definitely add all events that matter to you, just make sure they're not showing up as conversions in Google Ads, but secondary conversions in the “All conv.” column.
There's no dynamic remarketing code in GA4 as of yet.

Owen

2 years ago

At 8:30, for enhanced e-commerce, is that only for the Old GA property? Or for both old GA and GA4?

Admin

Jo Vucic

2 years ago

Reply to Owen

Hi Owen,

that's only for the “old” GA.

Rocco

2 years ago

Guys, thank you so much for all of this. Hopefully it'll help me to reach the level where I can hire you 🙏👍

Rocco

2 years ago

Hi Sam,

I'm stuck at the step where I need to add unwanted referrals. When I come to that ‘more tagging settings' menu, I get a message: “You do not have permission to access these settings.” I googled and tried to implement everything I found, but Nothing worked.

Do you have any idea how to fix it?

Any advice would be highly appreciated.

Thank you in advance for your answer.

Best,
Rocco

Admin

Jo Vucic

2 years ago

Reply to Rocco

Hi Rocco,

It's hard to say, but this might be an access problem. Do you have admin rights on the account?

Owen

2 years ago

Reply to Rocco

I'm facing the same issue. Apparently it's a new bug according to Google forums and stackexchange.

Owen

2 years ago

I'm facing the same issue. Apparently it's a new bug according to Google forums and stackexchange.

Admin

Jo Vucic

2 years ago

Reply to Owen

Hi Owen,

Unfortunately, no, but the script will depend on the app you're using for upsells, so it's best to start from their documentation.

Alex

2 years ago

Hi Sam! The Order Confirmation Page code seems not to be working or sending ecommerce data to GA4. I've installed it yesterday and still no data. We made thousands in the meantime. Any suggestion?

Admin

Jo Vucic

2 years ago

Reply to Alex

Hi Alex,

It's hard to say without seeing the full setup, but I would wait for a few days, it takes some time for GA4 to start collecting data.

youness chokri

2 years ago

thank you

Joslynn

2 years ago

Hello, I am using WP and Alidropship plugins, does all this work the same for me as it does for Shopify stores or do I need to do something different?

Free Google Shopping Course

Section 1: Foundations of Google Shopping

Section 2: Google Merchant Center Setup

Section 3: How to Create Your Product Feed

Section 4: Creating Google Shopping Campaigns

Section 5: Optimizing Google Shopping Campaigns

Section 6: Fix Unsuccessful Campaign & Store

Section 7: Bonus Lessons

How to set up conversion tracking with Google Analytics for Shopify and Google Ads

Share:

Step 1: Get a Google Analytics Account

👨‍💻Google Analytics Code For Your Theme

Step 2: Check if Google Analytics is Installed Right

Step 3: Include Sales Data

👨‍💻Google Analytics Code For Your Order Confirmation Page

Step 4: Connect Google Analytics to Google Ads

Step 5: Set Up Conversion Tracking in Google Ads

Resources

Recommended lesson:

Additional resources:

Add Your Comments & Questions Below

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

What’s your goal today?

1. Hire us to grow your ecommerce store

2. Learn & develop your ecommerce skills

3. Join our team

4. Contact us