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Free Google Shopping Course

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Section 1.7: Foundations of Google Shopping

How to create your Google Ads account

In the digital age, advertising has become an integral part of ecommerce business growth, and Google Ads stands out as one of the most powerful platforms for reaching potential customers.

We'll walk you through the process of setting up your Google Ads account, ensuring you're ready to launch effective paid ad campaigns.

Step 1: Go to

Go to and click on the ‘Start Now' button. If you haven't signed into your Gmail account, make sure to do so to make the process easier.

Step 2: Provide Basic Business Information

Google will prompt you to provide essential information about your business. Enter your business name and website to help Google understand where your ads will be directed.

Step 3: Linking Options

Google offers various linking options, including YouTube, mobile apps, Google Business, and phone numbers.

While it's beneficial to link accounts for a comprehensive marketing strategy, feel free to skip this step if you're not ready to do so at this moment.

You can always return later to make these connections.

Step 4: Skip Campaign Creation

At this point, Google will encourage you to create your first campaign.

However, for the purpose of setting up your account, it's advisable to skip this step and focus on the account configuration.

Click on the drop-down arrow and select ‘leave campaign creation.'

Step 5: Confirm Account Settings

Before moving forward, confirm crucial account settings such as your country and currency.

Take your time to ensure accuracy, as these details cannot be changed later. Once satisfied, click submit to proceed.

Step 6: Additional Options

Google provides some extra options on this page.

Select the ones that are relevant to your business, and then click submit.

These options can enhance your ad experience and targeting capabilities.

Step 7: Your Google Ads Account is Set Up!

You've successfully navigated the setup process for your Google Ads account.

This lays the foundation for future advertising campaigns that can help you reach a wider audience and achieve your business goals.


Setting up your Google Ads account is a crucial first step towards unlocking the full potential of online advertising. By following these simple yet essential steps, you've established a solid foundation for creating and managing effective ad campaigns.

Stay tuned for our next video, where we'll guide you through the process of creating your first Google Ads campaign and provide valuable tips for maximizing its impact.

Happy advertising!


🎥 How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads  ➤  Watch here 

Add Your Comments & Questions Below

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Julieanne Narbey
1 year ago

Hi Sam
For me, the screen that reads ‘What's your main advertising goal' doesn't have switch to expert mode option? It only has the tabs above that.

Julieanne Narbey
1 year ago

Hi Sam
Actually I sorted it. I set the account up some time ago but didn't do anything more than that with it so I have deleted that account and when starting the process again the switch to expert showed up so I am all good now.

Ela Bruce
1 year ago

Good to hear Julieanne 🙂

1 year ago

Hi Sam, you have wonderful videos on google shopping ads and I got amazing results after following them. I want to ask do you have a video tutorial for local businesses?

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