Section 4.4: Creating Google Shopping Campaigns

How to segment your products in Google Shopping

Segmenting your products into ad groups and product groups improves your targeting and greatly helps with future optimization. So in this video, you’re going to learn how to segment your products and scale your campaigns.

Recommended lesson

🎥 Google Shopping Campaign Setup and Settings ➤ Watch here

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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

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Declan
Declan
8 months ago

Just a heads up that this video link is broken

Jo Vucic
Admin
8 months ago
Reply to  Declan

Hi Declan,

Thanks for the heads up, can you check again, should be working fine.

Declan
Declan
8 months ago
Reply to  Jo Vucic

All good, thanks Jo. Keep up the good work

Muhammad
Muhammad
7 months ago

In the video Sam mentioned the excel file to calculate and adjust manual cpc bidding, can you please put the link for that as well, thanks

Ela Bruce
Admin
Ela Bruce
6 months ago
Reply to  Muhammad

Hi Muhammad,

The template is available to download on this page, towards the bottom of the page:
https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations/

Iain Shuttlewood
5 months ago
Reply to  Ela Bruce

Not working I’m afraid, and yes, I have cleared my cache 🙂 is there anyway you can send me a copy? pleeeaassee

Ela Bruce
Admin
Ela Bruce
4 months ago

Hi Iain,

Please try this link: https://keycommerce.com/bidding

Thank you

Iain Shuttlewood
4 months ago
Reply to  Ela Bruce

Unfortunately still doesn’t work 🙁

Sorry, unable to open the file at present.
Please check the address and try again.

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Ela Bruce
Admin
Ela Bruce
4 months ago

Hi Ian,

Perhaps try one of the methods in this article to fix the issue. https://www.cbackup.com/articles/google-drive-unable-to-open-file.html
The link I posted before is the direct one to the document. I hope this helps.

Kirsten
5 months ago

Hello, I’ve followed all the steps through the course to set up my different Google accounts. As I followed this video to make a campaign, no products show when I go to make the segments. I retracked and double checked that all the accounts are linked, all my products are approved in merchant center and still no luck. Any thoughts on what else I could look into to fix? Thanks in advance!

Ela Bruce
Admin
Ela Bruce
2 months ago
Reply to  Kirsten

Hi Kirsten,

This is going to be hard to diagnose without looking at the account. Maybe check the country you’re trying to target that you have it set up as a country you can sell to in Google Merchant Center. Other than that, I would contact Google support to check it out for you.