play watch

Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec
Section 1.4: Foundations of Google Shopping

Guide to Google Shopping metrics

Get Your Metric Textbook Here!

In this guide to Google Shopping metrics Sam covers the 8 most important metrics that tell the story of your campaign’s performance and success.

  • Impressions
  • Clicks
  • CTR
  • Cost
  • Conversions
  • Conversion rate
  • Conversion value
  • ROAS

You're going to learn everything you need about the metrics to optimize and scale your Google Shopping campaigns to make more profits.

The metrics used to measure and track the performance of your Google Ads campaigns.

The reason you need to learn what these are and how to use them, is because properly optimizing and scaling Google Shopping campaigns means using the data you have to make strategic changes.


📘 Invalid clicks: Definition ➤ Click here  

📘 About invalid traffic ➤ Click here

📘 Issues with clicks and clickthrough rate ➤ Click here  

Add Your Comments & Questions Below

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Ali Abidi
Ali Abidi
1 year ago

Hi Sam, Incredible filming and even more incredible content. Despite the fact that I have to catch up to your speed, the time I have spent watching your video has been completely worth it.

Many thanks for such a wonderful playlist, especially for making it available without charge. I recently started viewing your website's playlist and couldn't stop. You've done a great job of starting a chain reaction here.

With loads of love and respect for your hard-work.


Ali Abidi
from Karachi,, Pakistan

Ela Bruce
1 year ago
Reply to  Ali Abidi

Hi Ali,

Thank you so much for the kind words. We try our best to give as much value as possible in the content we create, and it's great to hear that you're enjoying the course.

1 year ago

When Google searches the product feed to determine what is being sold, do they scan the reviews as well as the description?

Ela Bruce
1 year ago
Reply to  Kyle

Hi Kyle,

By default, Google doesn't scan your feed for reviews; this is something you have to set up and create a separate feed for product reviews. You'll need at least 50+ product reviews to qualify and a reviews app to connect your reviews to the google merchant center. It's a powerful way of standing out against competitors. We have a video on how to set this up

1 year ago

Hi Sam,

Let me know if you want me to delete this comment after – just wanted to let you know that you have a typo on this page:

  • Clicksh

Sounds a bit like Sean Connery!

Thanks for all your help, working through the course now.

Ela Bruce
1 year ago
Reply to  Laurence

Oops, thanks for the heads up Laurence, we've fixed it.

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!