Section 1.4: Foundations of Google Shopping
Guide to Google Shopping metrics
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Sam covers the 8 most important metrics that tell the story of your campaign’s performance and success.
- Impressions
- Clicksh
- CTR
- Cost
- Conversions
- Conversion rate
- Conversion value
- ROAS
Resources
📘 Invalid clicks: Definition ➤ Click here
📘 About invalid traffic ➤ Click here
📘 Issues with clicks and clickthrough rate ➤ Click here
Free Google Shopping Course
- 42 tutorials
- 4 hr 31 min 37 sec
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Section 1: Foundations of Google Shopping
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Section 2: Google Merchant Center Setup
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Section 3: How to Create Your Product Feed
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Section 4: Creating Google Shopping Campaigns
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Section 5: Optimizing Google Shopping Campaigns
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Section 6: Fix Unsuccessful Campaign & Store
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Section 7: Bonus Lessons
Download your Metric Textbook now!
Download the exact guide we use to keep track of important metrics that'll help you scale your shopping campaigns.
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