Section 1.4: Foundations of Google Shopping

Guide to Google Shopping metrics

Sam covers the 8 most important metrics that tell the story of your campaign’s performance and success.
  • Impressions
  • Clicksh
  • CTR
  • Cost
  • Conversions
  • Conversion rate
  • Conversion value
  • ROAS


📘 Invalid clicks: Definition ➤ Click here   

📘 About invalid traffic ➤ Click here

📘 Issues with clicks and clickthrough rate ➤ Click here 

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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec

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Download the exact guide we use to keep track of important metrics that'll help you scale your shopping campaigns.

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Ali Abidi
Ali Abidi
3 months ago

Hi Sam, Incredible filming and even more incredible content. Despite the fact that I have to catch up to your speed, the time I have spent watching your video has been completely worth it.

Many thanks for such a wonderful playlist, especially for making it available without charge. I recently started viewing your website’s playlist and couldn’t stop. You’ve done a great job of starting a chain reaction here.

With loads of love and respect for your hard-work.


Ali Abidi
from Karachi,, Pakistan

Ela Bruce
Ela Bruce
3 months ago
Reply to  Ali Abidi

Hi Ali,

Thank you so much for the kind words. We try our best to give as much value as possible in the content we create, and it’s great to hear that you’re enjoying the course.