Section 1.4: Foundations of Google Shopping

Guide to Google Shopping metrics

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Sam covers the 8 most important metrics that tell the story of your campaign’s performance and success.
  • Impressions
  • Clicksh
  • CTR
  • Cost
  • Conversions
  • Conversion rate
  • Conversion value
  • ROAS

Resources

📘 Invalid clicks: Definition ➤ Click here   

📘 About invalid traffic ➤ Click here

📘 Issues with clicks and clickthrough rate ➤ Click here 

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