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Mac SteerSims Direct Owner
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Matt ChildsWine Stash
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"My conversion rate went from like 1.83 to over 9%."
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Pat LangleyVaikobi
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All Jo Vucic's Articles

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Jo Vucic

Jo's systematic approach is second-to-none. When he starts working on your account, he doesn't skip a beat finding the most significant low-hanging fruit for immediate quick results. So don't be thrown off by his unique questioning process. His ability to ask the right questions to find the best opportunities has been a game-changer for making giant leaps and bounds for our clients.
Data Segments

Applying Data Segments to Campaigns: A Step-by-Step Guide

Use Google Ads audience segments to enhance the effectiveness of your advertising campaigns. It can make a significant difference by allowing you to target specific audiences and optimize your ad delivery for better results.
Google Algorithm

Navigating Google Search’s Core Updates: Maximizing Your Website’s Impact

In the dynamic realm of online search, Google's core updates play a pivotal role in shaping the fate of websites. While a drop in rankings post-update might cause concern, it's important to understand that it doesn't imply content flaws. Rather, it's an invitation to reassess and elevate your content strategy.
Google Transparency Center

Discover Hidden Opportunities with Google Ads Transparency Center

GMC Policy Update

Cracking the Code to User Trust: What Google’s Policy Update Reveals.

Google has updated its Misrepresentation policy. It contains detailed information on how marketers can build trust.
AI PPC

Revolutionizing PPC with GPT: Unlocking the Power of AI in Paid Advertising

Businesses continually seek innovative ways to improve their PPC strategies. GPT, a groundbreaking AI language model developed by OpenAI, has emerged as a game-changer, offering unparalleled opportunities to refine PPC campaigns and outshine competitors.
Break-even ROAS

What is Break-even Return On Ad Spend (ROAS)?

Break-even ROAS is a metric that helps advertisers determine the minimum return on ad spend required to cover their Google ads costs and achieve a break-even point, where the revenue generated from advertising matches the total ad spend.
Shopping Ads

Phase Out of Attribution Models: Linear, first click, time-decay, position based

Google to Replace Rules-Based Attribution Models with Data-Driven Attribution in Google Ads and Google Analytics 4, Effective June 2023
GA4 Tracking

GA4 Beginner Series: How to set up conversion tracking for WooCommerce

Track your website visitors with Google Analytics 4. Find out how to setup GA4 properly on your WooCommerce store in 15 minutes. Step-by-step guide to quick metrics.
ecommerce website optimization

Maximizing Conversions: How to Optimize Your Ecommerce Store for Better Sales

Website optimization is an ongoing battle that many e-commerce store owners face. Converting visitors into customers can be challenging, but there are some things you can do to improve the stats.
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