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Category: Google Search Ads

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Observation and targeting
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Understanding Observation vs. Targeting Settings for Audience Segments

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Google Ads Account Access Permissions Explained (How to add a new user)

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GA4 Activate Google Signals
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Activate Google Signals for your GA4 property

Data Segments

Applying Data Segments to Campaigns: A Step-by-Step Guide

Use Google Ads audience segments to enhance the effectiveness of your advertising campaigns. It can make a significant difference by allowing you to target specific audiences and optimize your ad delivery for better results.
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How to create callouts on Google Ads

Callouts (previously called: Callout extensions) are a great way to improve your copy and increase click-through rates from your search ads. 
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How to write Google Ads headlines & descriptions that sell

You'll need to submit an ad copy when you run Google search campaigns. Part of the copy includes headlines and descriptions, the first thing potential visitors see on the search engine results page (SERP). We look at what makes compelling Google Ads headlines and how to create ones that convert.
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Supplemental Product Feeds – What are they & how to use them?

A supplemental feed enriches your primary product feed with more data. It can't be set up as a stand-alone feed and needs to run alongside a primary one. It will only update product data if it contains product IDs already available in the main data input.
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How to set up a DSA campaign

Dynamic Search Ads are a campaign style based on your website's content. Google crawls your site and matches the search terms that are related to the content. The headline and landing pages are then dynamically generated to match the search term. We take you through the steps to correctly set up a DSA campaign for optimized reach.
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Google Shopping vs Google Search Ads – Which is Better for Ecommerce?

Google Shopping vs Google Search Ads—which is better for ecommerce? What makes you more money? How do you decide which one will work best for your Ecommerce store? 

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