Callouts (previously called: Callout extensions) are a great way to improve your copy and increase click-through rates from your search ads. You may have heard the term, but are you still
You’ll need to submit an ad copy when you run Google search campaigns. Part of the copy includes headlines and descriptions, the first thing potential visitors see on the search
A supplemental feed enriches your primary product feed with more data. It can’t be set up as a stand-alone feed and needs to run alongside a primary one. It will
Dynamic Search Ads are a campaign style based on your website’s content. Google crawls your site and matches the search terms that are related to the content. The headline and
Google Shopping vs Google Search Ads—which is better for Ecommerce? What makes you more money? How do you decide which one will work best for your Ecommerce store? This post
