Are you running Google Ads for your E-Commerce store? If so, we’re pretty sure that you’re already running conversion tracking for your campaigns. But did you know that by focusing on conversions, you might be missing out on a more important aspect of paid advertising: your total profit. I have created a PROFIT CALCULATION template …
How to Calculate Your Ecommerce Profit Margin – Generate More Profit Online Read More »
Suppose you are selling health and beauty products. You have a clean site and excellent products. You choose to run Google ads since your site is still new. So, you target people searching for ‘skincare products.’ That’s a broad term, right? Since you placed a high bid on that keyword, you noticed a significant increase …
Paid search marketing is one of the most widely used strategies for many businesses. For so many years, it worked only by targeting keywords. However, many companies found a more effective way to do it. They started to recognize underused and underrated features such as remarketing lists for search ads (RLSA). Source: The Drum In …
The RLSA Campaign guide for Ecommerce Google Ads Read More »
Google AdWords advertisers see the Quality Score as the holy grail, and the majority of them are familiar with it. Quality scores play an essential role in optimizing your ad campaigns and increase clicks, engagement and conversions on your ecommerce brand. Here’s the thing, having a high-quality score doesn’t automatically mean success but having a …
You’re probably here because you have no idea what’s the difference between Google Ads and Facebook Ads? Or you don’t know which paid advertising platform is best to use for your e-commerce store. We will break down all the nitty-gritty details about Google and Facebook ads in this guide. Sounds good? Hell yeah! For starters, …
The Difference Between Google Ads & Facebook Ads for Ecommerce Read More »
In the world of online advertising, specifically for Google ads, keywords are essential for doing an effective advertising campaign on the Google display network. But voila! Google innovated itself again, and dynamic search ads were born. Ecommerce brands should utilize this ad campaign since it’s tailored for their industry. What are Dynamic Search Ads? If …
What E-Commerce Brands Need to Know About Dynamic Search Ads Read More »
No matter what you do, there’s no such thing as a flawless and perfect PPC account. Ecommerce brands can spend tons of money, time, and effort on running campaigns and applying best practices, but then we’re all just humans at the end of the day. Human errors happen all the time, but then the case …
A while back, not many people even considered starting an eCommerce business but now, they are all over the place. However, running one is not quite an easy task without the right knowledge and approach. What differentiates an eCommerce business from a successful eCommerce business is the ability to use metrics to make decisions that …
The Big 7 Ecommerce Metrics for PPC & Google Ads Read More »
There is no doubt that SEO and content marketing is the most profitable way to market your e-commerce site for the long term. It’s affordable and delivers results for a long period once you build authority. With an excellent SEO and content marketing strategy, you should rise to the top in no time. You will, …
Beginner’s Guide to Google Ads Search Campaigns for Ecommerce Stores Read More »
Want to reach new customers and grow your Ecommerce store? Well, that’s simple. I have two words for you. Google Ads. Google Ads is Google’s online advertising program. It displays ads in front of users while they are doing different things while surfing on the internet. It is one of the most effective ways of …
Google Ads for Ecommerce Stores – The Ultimate Beginner’s Guide Read More »
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