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Mac Steer
Mac SteerSims Direct Owner
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Matt ChildsWine Stash
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Pat LangleyVaikobi
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Over 1.4 million views and growing fast on YouTube

We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.

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Category: Google Ads

Video campaigns are often overlooked, and this may be because the goal is mainly transactions, not leads. But these can be very effective as a part of the top or middle-of-the-funnel strategies that can indirectly increase the conversions for your search and shopping-based campaigns.
The term "programmatic advertising" describes the real-time purchase and sale of digital advertising inventory using automated technology. Using information like demographics, location, and activity, advertisers can bid on ad impressions for a specific audience through an auction-based procedure.
Google Shopping Ads campaign is an advertising campaign that allows e-commerce businesses to promote their products on Google's search engine results page (SERP) and Google Shopping platform.
Running a successful Google Ads campaign requires careful planning, attention to detail, and ongoing optimization based on performance data. Businesses can create effective ads that reach their target audience and drive conversions.
GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It was introduced in October 2020 as the successor to the previous version, Universal Analytics (UA). But is it all it's made out to be?
By using product schema, you can improve the visibility and discoverability of your products in search results, enhance the user experience for product-related searches, and increase the relevancy of your website for those searches.
Customers go through several touchpoints before making a purchase decision. Understanding customers' journeys is crucial for marketers who hope to optimize their efforts.
With the Target Impression Share bidding strategy, advertisers can control the frequency with which their ads appear on Google search and display networks by setting a target share of impressions they want their ads to receive.
Google has recently rolled out the new Google Analytics 4 (GA4) platform. It's a significant update of the analytics platform since the original Google Analytics (GA) was released.
Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.

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