Google Ads

How to Calculate Your Ecommerce Profit Margin – Generate More Profit Online

Are you running Google Ads for your E-Commerce store? If so, we’re pretty sure that you’re already running conversion tracking for your campaigns. But did you know that by focusing on conversions, you might be missing out on a more important aspect of paid advertising: your total profit.  I have created a PROFIT CALCULATION template …

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Google Quality Scores for Ecommerce

Google AdWords advertisers see the Quality Score as the holy grail, and the majority of them are familiar with it.  Quality scores play an essential role in optimizing your ad campaigns and increase clicks, engagement and conversions on your ecommerce brand. Here’s the thing, having a high-quality score doesn’t automatically mean success but having a …

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What E-Commerce Brands Need to Know About Dynamic Search Ads

In the world of online advertising, specifically for Google ads, keywords are essential for doing an effective advertising campaign on the Google display network.  But voila! Google innovated itself again, and dynamic search ads were born. Ecommerce brands should utilize this ad campaign since it’s tailored for their industry. What are Dynamic Search Ads? If …

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