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Pat LangleyVaikobi
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Category: Google Ads

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Enhanced Measurement Tracking
Featured

How to set up Enhanced Measurement Tracking in GA4

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AI in Google Ads
Featured

Supercharge Your Google Ads With AI

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Common Mistakes
Featured

Maximizing Google Ads Success: Avoiding Common Problems

Enhanced Measurement Tracking

How to set up Enhanced Measurement Tracking in GA4

Enhanced Measurement enables you to collect more insights into how people engage with your content without modifying your tracking code.
AI in Google Ads

Supercharge Your Google Ads With AI

As AI continues to shape the landscape, many ecommerce businesses seek to harness its potential. Google offers tips to steer AI-run campaigns effectively, emphasizing the importance of combining AI with human expertise.
Common Mistakes

Maximizing Google Ads Success: Avoiding Common Problems

Google Ads can challenging for newbies. Without a proper strategy in place, your revenue and profits might take a hit. In this article, we'll explore three common mistakes newcomers to Google Ads often make and, more importantly, how to avoid them.
RSA

How to Create Responsive Search Ads on Google

Discover the power of crafting dynamic, responsive search ads on Google Ads. Adapt your ad content to user queries, leverage machine learning, and achieve higher click-through rates and conversions.
Data Segments

Applying Data Segments to Campaigns: A Step-by-Step Guide

Use Google Ads audience segments to enhance the effectiveness of your advertising campaigns. It can make a significant difference by allowing you to target specific audiences and optimize your ad delivery for better results.
Asset Report

How to check individual asset performance in your PMax campaigns

Keeping track of your performance max assets is a quick way of eliminating bad performers and focusing on high-converting images and copy.
Optimized Targeting

How To Turn Off Optimized Targeting for Google Ads

Optimized targeting is an automatically activated feature when you create a Display, discovery or Video Action campaign. But how do you turn it off?
PMax Audience Signals

Performance Max: Using Audience Signals for Marketing Success

Is Performance Max giving you nightmares? A crucial part of AI-driven campaigns is strong audience signals. Learn how to get them right.
Break-even ROAS

What is Break-even Return On Ad Spend (ROAS)?

Break-even ROAS is a metric that helps advertisers determine the minimum return on ad spend required to cover their Google ads costs and achieve a break-even point, where the revenue generated from advertising matches the total ad spend.
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