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Category: Google Analytics

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Observation and targeting
Featured

Understanding Observation vs. Targeting Settings for Audience Segments

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Keyboard with blue access key
Featured

Google Ads Account Access Permissions Explained (How to add a new user)

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GA4 Activate Google Signals
Featured

Activate Google Signals for your GA4 property

GA4 Activate Google Signals

Activate Google Signals for your GA4 property

Enhanced Measurement Tracking

How to set up Enhanced Measurement Tracking in GA4

Enhanced Measurement enables you to collect more insights into how people engage with your content without modifying your tracking code.
Break-even ROAS

What is Break-even Return On Ad Spend (ROAS)?

Break-even ROAS is a metric that helps advertisers determine the minimum return on ad spend required to cover their Google ads costs and achieve a break-even point, where the revenue generated from advertising matches the total ad spend.
GA4 Tracking

GA4 Beginner Series: How to set up conversion tracking for WooCommerce

Track your website visitors with Google Analytics 4. Find out how to setup GA4 properly on your WooCommerce store in 15 minutes. Step-by-step guide to quick metrics.
Data Privacy

Navigating Privacy Changes: The Importance of WBRAID & GBRAID Parameters in Google Advertising

In today's digital landscape, Google's search engine reigns supreme, accounting for about 90% of all searches. However, as privacy-centric developments continue to shape the industry, it becomes crucial for marketers like you to understand the nuances of Google advertising to ensure long-term success
GA4 Data

UA vs. GA4: A Complete Tour of Google Analytics 4

In October 2021, Google rolled out its new analytics platform called Google Analytics 4 (GA4), an upgraded version of the current Universal Analytics (UA) platform. With GA4, Google aims to provide marketers and account managers with more advanced insights into user behavior and the ability to track the entire customer journey across multiple platforms.
GA4 events

Unlocking the Power of Google Analytics 4: What are events?

When it comes to tracking user interactions on your website or app, Google Analytics 4 (GA4) events play a crucial role. By using events, you can gain invaluable insights into user behavior. It can also help you to optimize your marketing strategies, driving meaningful results.
Tracking Pixel

What is a tracking pixel and how to use it for ecommerce

Getting traffic to your site is challenging enough, but what's even more difficult is tracking visitors and gathering data. With a tracking pixel it makes it a lot easier, but are your using the correct one?
Google Analytics 4

Google Analytics 4 (GA4) – All you need to know

GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It was introduced in October 2020 as the successor to the previous version, Universal Analytics (UA). But is it all it's made out to be?
GA4 Banner

How to set up Google Analytics 4 for Shopify

Google has recently rolled out the new Google Analytics 4 (GA4) platform. It's a significant update of the analytics platform since the original Google Analytics (GA) was released.
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