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Category: Google Analytics

In today's digital landscape, Google's search engine reigns supreme, accounting for about 90% of all searches. However, as privacy-centric developments continue to shape the industry, it becomes crucial for marketers like you to understand the nuances of Google advertising to ensure long-term success
In October 2021, Google rolled out its new analytics platform called Google Analytics 4 (GA4), an upgraded version of the current Universal Analytics (UA) platform. With GA4, Google aims to provide marketers and account managers with more advanced insights into user behavior and the ability to track the entire customer journey across multiple platforms.
When it comes to tracking user interactions on your website or app, Google Analytics 4 (GA4) events play a crucial role. By using events, you can gain invaluable insights into user behavior. It can also help you to optimize your marketing strategies, driving meaningful results.
Getting traffic to your site is challenging enough, but what's even more difficult is tracking visitors and gathering data. With a tracking pixel it makes it a lot easier, but are your using the correct one?
GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It was introduced in October 2020 as the successor to the previous version, Universal Analytics (UA). But is it all it's made out to be?
Google has recently rolled out the new Google Analytics 4 (GA4) platform. It's a significant update of the analytics platform since the original Google Analytics (GA) was released.
Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.
Tags are used on websites to send information to third parties such as Google. They collect data, track ads, and target your ad campaigns and other functions.
In this post, you’re going to learn how to set up the new Google Analytics 4 property alongside your existing Universal Analytics property in your Shopify store.
Google Analytics enables you to start using data and statistics to improve your ads' performance and gauge user behaviours to help you make better business decisions.

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