Schedule your FREE growth strategy session

If your website generates over $15k per month, let’s chat. We’ll discuss your goals and figure out how we can help your business get to its next stage of revenue and growth. (Others charge for this level of consultation.)

Fix your GMC Suspension

We’ve gotten Merchant Center suspensions lifted for our clients with a 100% success rate. We know what we’re doing here.

Client feedback

Mac Steer
Mac SteerSims Direct Owner
Read More
“Almost $4 million in revenue from basically nothing.”
Matt Childs
Matt ChildsWine Stash
Read More
“[They] helped us to more than 10x our conversions while decreasing the amount we're spending on Adwords almost every day.”
Ellen McCaleb
Ellen McCalebHeadwaters Studio
Read More
"My conversion rate went from like 1.83 to over 9%."
Pat Langley
Pat LangleyVaikobi
Read More
“We've been using them for just over a year now and we've had incredible success. We've grown our online business 145% and achieved a ROAS of 4.9. Fantastic return on investment!”
Kristabel
KristabelVerso
Read More
"Our ROI's went from 88% to 275%, which is huge."

Over 1.4 million views and growing fast on YouTube

We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.

Be sure to follow our channel to stay in the loop.

Tracking Pixel

What is a tracking pixel and how to use it for ecommerce

Getting traffic to your site is challenging enough, but what’s even more difficult is tracking visitors and gathering data. With a tracking pixel it makes it a lot easier, but are your using the correct one?

What is a tracking pixel?

A tracking pixel, sometimes also known as a web beacon, is a small, transparent image embedded in an email, webpage, or other digital content. The purpose of a tracking pixel is to track user behavior and gather information about how people interact with digital content.

When someone loads a webpage or opens an email containing a tracking pixel, the pixel sends a request to a tracking server to record the visit. The tracking server then logs the visit and collects information such as the user's IP address, browser type, and the time and date of the event.

Marketers use the data collected by the pixels to measure the effectiveness of their campaigns. For example, it can determine how many people open an email, click on a link, or bought a product after seeing an ad.

Tracking pixels are used by digital marketers for various purposes, including:

  • Email marketing: Tracks email opens, clicks, and conversions.
  • Ad targeting: Tracks user behavior on a website and collects information about their interests and preferences. 
  • Website analytics: Tracks user behavior on a website, including page views, time spent on the site, and conversion rates. 

While tracking pixels can provide valuable insights into user behavior, there is a risk of invading user privacy. Some people may be uncomfortable with their online behavior being tracked without their knowledge or consent. For this reason, many websites and email marketers allow site visitors to opt out of tracking altogether.

What are the different types of pixels?

There are several different types of pixels used in digital marketing. These include:

Use: Track user behavior and gather information about how people interact with digital content.

Use: Measure the effectiveness of marketing campaigns and optimize future campaigns based on the data collected.

Use: Measures display ads' impact and helps you optimize future campaigns.

Use: Prevent fraudulent activity and ensure ads are shown in brand-safe environments.

Use: Target ads to specific audiences and improve ad performance.

Use: Measure the effectiveness of marketing campaigns and optimize future campaigns based on the data collected.

Tracking Pixel Ecommerce

Why are Tracking Pixels important for ecommerce?

Tracking pixels are essential for ecommerce businesses because they provide valuable insights into customer behavior.  It helps store owners with data to optimize marketing campaigns and improve their bottom line. 

Here are some specific reasons why tracking pixels are essential for your ecommerce business:

Tracking customer behavior: Tracking pixels allow you to track customer behavior on your website. Such as which pages they visit, how long they stay on the site, and what actions they take. It's valuable data to help you optimize the user experience and improve website performance.

Measuring campaign effectiveness: You can use tracking pixels to measure the effectiveness of your marketing campaigns. This includes how many people click on an ad, how many people purchase after clicking on an ad, and how much revenue was generated by a specific campaign.

Retargeting: Retargeting pixels allows you to target ads to users who have already interacted with your website. You can interact with visitors who abandon a shopping cart or browse a specific product. Retargeting ads can be highly effective, as they target users who have already expressed an interest in a particular product or service.

Custom audiences: Audience pixels let you create custom audiences based on user behavior on your website. For example, you can create an audience of users who have made a purchase in the past or who have abandoned a shopping cart. 

Improving conversion rates: By tracking customer behavior and measuring campaign effectiveness, ecommerce businesses can optimize their marketing campaigns and improve their conversion rates. You can use A/B testing to test different ads, landing pages, and calls to action to determine which are most effective at driving conversions.

Share this article:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
page
post

'How To Write Successful
Google Ads'

Google Ad Ebook Cover
    We are committed to protecting your privacy, as described in our Privacy policy.
    Sam single blog pages

    I hope you enjoy reading this article.

    If you want us to help you scale up your ecommerce business, book a free strategy call.

    Subscribe to Our Newsletter and Don't Miss Anything Important!

    Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

    We are committed to protecting your privacy, as described in our Privacy policy.

    What’s your goal today?

    1. Hire us to grow your ecommerce store

    We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

    Claim your FREE website strategy session with one of our renowned experts.

    2. Learn & develop your ecommerce skills

    Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

    You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

    Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

    Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

    3. Join our team

    If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

    4. Contact us

    We help ecommerce store owners around the world, so get in touch!