Dropshipping has gotten a lot of attention over the last few years for a lot of different reasons – it’s extremely easy to get into and doesn’t require a lot of investment initially. The issue is that running a dropshipping store is often short-lived and people find themselves jumping from idea to idea, but never …
You might not look forward to running PPC audits, but they’ll help you spot problems before they get out of hand. That might mean identifying areas where you’re wasting money or discovering that you’ve been targeting the wrong groups all along.
While PPC audits themselves aren’t exactly a revelation, they’re an essential part of any search marketer’s strategy, and luckily, Google has rolled out some new additions to their Ads Editor and Reports to make the process easier.
New features allow brands to review ad strength, maximize conversions and set custom rules. Keep reading, and we’ll go over some key things to know before you get started.