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Category: Performance Max

Keeping track of your performance max assets is a quick way of eliminating bad performers and focusing on high-converting images and copy.
Is Performance Max giving you nightmares? A crucial part of AI-driven campaigns is strong audience signals. Learn how to get them right.
Unlock the full potential of your Google Performance Max (PMax) campaigns with these actionable strategies. From excluding brand keywords to creating multiple campaigns for different goals, you'll learn how to maximize efficiency and expand your reach. Harness the capabilities of machine learning to enhance the performance of your PMax campaigns and drive conversions like never before.
As with any Google campaign, setting up Performance Max requires several steps, but it's more straightforward than it sounds.
This new campaign type for Google Ads relies heavily on machine learning algorithms, and once advertisers load their feeds, asset groups, and budgets, machine learning is left to do its thing.
Performance Max listings allow you to divide your products into groups by attributes. PMax inherits the existing product lists from your feed and uses these to include or exclude specific products based on your target market and goals.
To run effective Performance Max campaigns, you need creative assets that Google uses in the various channels. Grouping them helps to manage your inventory to ensure you use the correct ones for the relevant target audience. 
Audience signals have appeared as an optional feature of the new Performance Max campaigns that Google recently rolled out. But what are they, and are they important to your strategy?
Performance Max is the latest campaign type in Google Ads, representing a significant change from how older campaign types used to work. Since its launch in November 2021, it’s gotten mixed reactions from online marketers.
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