Schedule your FREE growth strategy session

If your website generates over $15k per month, let’s chat. We’ll discuss your goals and figure out how we can help your business get to its next stage of revenue and growth. (Others charge for this level of consultation.)

Fix your GMC Suspension

We’ve gotten Merchant Center suspensions lifted for our clients with a 100% success rate. We know what we’re doing here.

Client feedback

Mac Steer
Mac SteerSims Direct Owner
Read More
“Almost $4 million in revenue from basically nothing.”
Matt Childs
Matt ChildsWine Stash
Read More
“[They] helped us to more than 10x our conversions while decreasing the amount we're spending on Adwords almost every day.”
Ellen McCaleb
Ellen McCalebHeadwaters Studio
Read More
"My conversion rate went from like 1.83 to over 9%."
Pat Langley
Pat LangleyVaikobi
Read More
“We've been using them for just over a year now and we've had incredible success. We've grown our online business 145% and achieved a ROAS of 4.9. Fantastic return on investment!”
Kristabel
KristabelVerso
Read More
"Our ROI's went from 88% to 275%, which is huge."

Over 1.4 million views and growing fast on YouTube

We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.

Be sure to follow our channel to stay in the loop.

Asset Report

How to check individual asset performance in your PMax campaigns

Keeping track of your performance max assets is a quick way of eliminating bad performers and focusing on high-converting images and copy.

The easiest way to check your asset's performance is to use the asset report. 

The report lists all the assets utilized in a Performance Max campaign. It lets you evaluate their performance at a glance, helping you narrow down which assets perform best.

You'll see that each asset has a low, good, or best ranking. 

  • ‘Low' means that the asset underperforms compared to all other assets, of the same kind, across all properties. 
  • ‘Good' assets perform at an acceptable level against other assets of the same type.
  • Assets marked as ‘Best' are the highest performers of all the assets of the same type on one or several properties.

If you see a ‘Pending' label next to an asset, it means that Google doesn't yet have enough data to assign a ranking.

To see your asset report, you need to:

  1. Sign in to your Google Ads account.
  2. To select the PMax campaign you want to review, utilize the workspace filter at the top of the page. This feature will let you filter out other campaigns and focus solely on the Performance Max campaigns.
  3. To select ‘Performance Max' campaigns, navigate to the top and use the workspace filter.
  4. Click on the “Asset groups” in the page menu on the left.
  5. Click “View details” on the card of the asset group you want to see.
Assets

Alternative method

Another way to check asset details is to go to your Asset Group and click on the audience signal, then click on ‘View asset details’ in the pop-up box.

Asset performance 2

The asset report

In the asset report, you can find the following information:

  • Asset type: Such as description, headline, long headline, image, logo, or YouTube video.
  • Performance: This column ranks assets against other assets of the same type. It shows you which assets of the same kind are low, good, or best performers.
  • Filters and download: If you have a lot of assets, you can narrow the search by performance, asset type, and policy approval status. You can also expand your report view or download the report.

By utilizing the asset report, you can focus on producing assets with a higher chance of yielding better results. 

Bear in mind that Google doesn’t always provide asset insights. If you don’t see any details about your assets, you’ll have to wait until Google has gathered enough data to show the performance status. 

PRO TIP: Don’t delete low-performing assets without replacing them, as this may limit ads served by your campaign.

Benefits of checking your Performance Max assets

You want to keep an eye on your PMax assets for several reasons. Primarily you want to check the performance to identify the underperforming assets. You can boost your overall campaign by improving weak assets, leading to more clicks, conversions, and revenue.

If you can't improve the assets, removing them will save you advertising money. It's crucial for Performance Max, which uses AI learning to optimize campaigns.

It's important to understand which assets perform well to improve targeting. Running asset reports can help you better understand what works for each audience, which can lead to a high return on investment (ROI).

Check the performance regularly to ensure that you're using the most effective assets to reach your target audience. It lets you stay ahead of the competition and reach your marketing objectives.

PRO TIP: The asset report is updated daily, so you can use it to track performance over time.

Share this article:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
page
post

'How To Write Successful
Google Ads'

Google Ad Ebook Cover
    We are committed to protecting your privacy, as described in our Privacy policy.
    Sam single blog pages

    I hope you enjoy reading this article.

    If you want us to help you scale up your ecommerce business, book a free strategy call.

    Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

    Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

    We are committed to protecting your privacy, as described in our Privacy policy.

    What’s your goal today?

    1. Hire us to grow your ecommerce store

    We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

    Claim your FREE website strategy session with one of our renowned experts.

    2. Learn & develop your ecommerce skills

    Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

    You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

    Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

    Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

    3. Join our team

    If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

    4. Contact us

    We help ecommerce store owners around the world, so get in touch!