Schedule your FREE growth strategy session

If your website generates over $15k per month, let’s chat. We’ll discuss your goals and figure out how we can help your business get to its next stage of revenue and growth. (Others charge for this level of consultation.)

Fix your GMC Suspension

We’ve gotten Merchant Center suspensions lifted for our clients with a 100% success rate. We know what we’re doing here.

Client feedback

Mac Steer
Mac SteerSims Direct Owner
Read More
“Almost $4 million in revenue from basically nothing.”
Matt Childs
Matt ChildsWine Stash
Read More
“[They] helped us to more than 10x our conversions while decreasing the amount we're spending on Adwords almost every day.”
Ellen McCaleb
Ellen McCalebHeadwaters Studio
Read More
"My conversion rate went from like 1.83 to over 9%."
Pat Langley
Pat LangleyVaikobi
Read More
“We've been using them for just over a year now and we've had incredible success. We've grown our online business 145% and achieved a ROAS of 4.9. Fantastic return on investment!”
Kristabel
KristabelVerso
Read More
"Our ROI's went from 88% to 275%, which is huge."

Over 1.4 million views and growing fast on YouTube

We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.

Be sure to follow our channel to stay in the loop.

Data Segments

Applying Data Segments to Campaigns: A Step-by-Step Guide

Use Google Ads audience segments to enhance the effectiveness of your advertising campaigns. It can make a significant difference by allowing you to target specific audiences and optimize your ad delivery for better results.

By following these steps, you can leverage audience segments effectively. It helps you to fine-tune your campaigns, ensuring your ads reach the right audience at the right time. Remember that specific steps may vary based on your platform. So consult platform-specific resources for detailed guidance.

Here's a detailed guide on how to apply audience segments to your Google Ads campaigns

Determine your data segments

Begin by identifying the data segments you intend to utilize for your campaign. These segments could be based on user behavior, demographics, interests, or other relevant criteria.

Choose ad group or campaign-level 

Decide whether to apply the Google Ads audience segments at the ad group or campaign level. This will guide how you manage your audience targeting settings.

Apply data segments

If you opt for ad group-level targeting, remove the audience segments from the ad groups and add them to the campaign settings. If you prefer campaign-level targeting, simply add the data segments to the campaign.

Adjust bids and budgets

Once the data segments are in place, adjust your bids and budgets. Set them according to the targeted audience segment characteristics. It can help maximize your ad's impact.

Craft customized ads

Tailor your ad content to align with your chosen audience segments. Customizing the user experience can enhance engagement levels and conversion rates.

To apply data segments to campaigns in Google Ads, you can follow these steps:

Step 1: Go to your Google Ads account and click the Campaigns icon.

Step 2: Then click Audiences on the left-hand side menu.

Step 3: In the Audiences segment module, click Edit Audience Segments.

Audience Segments

Step 5: Click Ad Group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group you want to update.

Step 6: Select the audiences you want your campaign to reach.

Step 7: Click the checkbox next to the segment you'd like to add. This will add it to your targeting. Then click ‘Save'.

Audience Segments Click

Additional considerations

  • Multiple Segments: You can apply multiple data segments to a single campaign or ad group, allowing for refined audience targeting.
  • Observation Setting: When applying audience segments to campaigns already using keyword targeting, you can set the “Audiences” targeting to “Observation.” This setting will show you how that specific segment performs. But be aware that the ad will still be shown to searchers outside the audience segment searching for relevant keywords.
  • Negative Targeting: Utilize data segments for negative targeting to exclude users from specific segments to optimize campaign reach.
  • Manual CPC: If you're using manual CPC, you can increase and/or decrease the bid adjustment for specific Google Ads audience segments. If you see a segment performing well, add +10% or w/e bid adjustment to boost it even further. 

Share this article:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
page
post

'How To Write Successful
Google Ads'

Google Ad Ebook Cover
    We are committed to protecting your privacy, as described in our Privacy policy.
    Sam single blog pages

    I hope you enjoy reading this article.

    If you want us to help you scale up your ecommerce business, book a free strategy call.

    Subscribe to Our Newsletter and Don't Miss Anything Important!

    Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

    We are committed to protecting your privacy, as described in our Privacy policy.

    What’s your goal today?

    1. Hire us to grow your ecommerce store

    We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

    Claim your FREE website strategy session with one of our renowned experts.

    2. Learn & develop your ecommerce skills

    Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

    You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

    Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

    Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

    3. Join our team

    If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

    4. Contact us

    We help ecommerce store owners around the world, so get in touch!