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Mac SteerSims Direct Owner
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Matt ChildsWine Stash
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Category: CRO

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Google Product Studio
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Google’s Product Studio: A New AI Tool for Amazing Product Images

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Data Privacy
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Navigating Privacy Changes: The Importance of WBRAID & GBRAID Parameters in Google Advertising

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GA4 Data
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UA vs. GA4: A Complete Tour of Google Analytics 4

ecommerce website optimization

Maximizing Conversions: How to Optimize Your Ecommerce Store for Better Sales

Website optimization is an ongoing battle that many e-commerce store owners face. Converting visitors into customers can be challenging, but there are some things you can do to improve the stats.
ecommerce copy

Mastering eCommerce Copywriting: How to Avoid Common Mistakes and Drive Sales

Writing eCommerce copy can be challenging, but avoiding common mistakes can make a massive difference in driving sales. By focusing on benefits instead of features, using simple language, and optimizing for SEO, you can improve your content and attract more customers.
AB Testing

Conversion Rate Optimization: What pages to test?

We all know that testing your website is crucial, but it can be overwhelming if you don't know how. As part of our CRO series, we delve into which pages you should test and what features of the page are essential to focus on.
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A/B testing: The quickest way to improve ecommerce conversions

A/B testing is a process whereby you test two sets of content to see which gets the best results. Improving the user experience on your website is a powerful way to improve conversion rates.
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How to write Google Ads headlines & descriptions that sell

You'll need to submit an ad copy when you run Google search campaigns. Part of the copy includes headlines and descriptions, the first thing potential visitors see on the search engine results page (SERP). We look at what makes compelling Google Ads headlines and how to create ones that convert.
Search engine

Best tips and practices for effective ecommerce SEO

eCommerce SEO is a strategy that helps online retailers rank higher on the search engine results page (SERP). The website ranks better on SERP if it is well-designed and optimized with high-quality content.
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User experience (UX) diagnosis techniques for low-traffic websites

If you are a small business or startup, you face a challenge in getting user experience (UX) data for your website. Figuring out what to change to improve conversion rates without visitors is not easy. We explore some diagnosis techniques for low-traffic websites to get you moving towards increased conversions. 
Optimize copy for SEO and sales

How to optimize copywriting for SEO and increased sales

eCommerce copywriting is an artform in itself since it not only needs to tell a story, but within that narrative, it needs to try to sell a product or service. A challenge for sure, but there are steps and best practices you can follow if you want to optimize copywriting for SEO and increased sales.
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Conversion Rate Optimization (CRO)-eCommerce brand strategy

Increase the number of conversions by getting more qualified leads with conversion rate optimization (CRO). The process includes enhancing your website's features, functionality, and structure for improved marketing ROI and UX.
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