The more visually appealing an ad is on the search engine results page (SERP), the more likely potential customers will click on the link. In addition, consumers say that the
eCommerce SEO is a strategy that helps online retailers rank higher on the search engine results page (SERP). The website ranks better on SERP if it is well-designed and optimized
Many people know that Google Analytics provides insight into website visitors’ behaviors. Marketers use it to monitor the effects of ad campaigns and how a site’s user experience impacts conversion
Increase the number of conversions by getting more qualified leads with conversion rate optimization (CRO). The process includes enhancing your website’s features, functionality, and structure for improved marketing ROI and
In early August, Google announced a new feature, Account Maps, which aims to help users with manager accounts gain more oversight, control, and access to editing features that can make managing complex PPC set-ups a bit easier.
In this article, we’ll go over some things you should know about what Account Maps are, the benefits they provide, and whether it makes sense to have a manager account for your e-commerce business.
There are so many Ecommerce store owners who get so obsessed with sending traffic to their website and finding “winning products.” But what they don’ t realize is that winning
A message FROM an Ecommerce PPC Agency. Yep, we’re an ecommerce PPC agency and we’ve compiled a list of all the things to watch out for when choosing an ECOMMERCE
People love video, your customers included. That’s why YouTube rose to be the second-largest search engine in the world. Do you know why? It’s because video content format engages the
We’ve talked about it quite a bit these days, but the Google ecosystem is changing by the second. We’ve seen new bidding strategies and ad formats, as well as a full-fledged plunge into all things video. But, beyond all of these more “exciting” changes, the conversation surrounding PPC privacy is heating up, too.
Another big change coming out of Google’s Marketing Live event is less splashy—and on the surface, just as exciting as a discussion about cybersecurity best practices. While we all feel angry when our data is exposed, we can admit that most of us aren’t always proactive about staying safe online. And yes, Google PPC is making public moves toward a more transparent privacy policy.
While the search giant will likely continue to collect mounds of data for the foreseeable future, they may start making some changes in order to appease the end user.
Though the media hasn’t talked much about what’s ahead for Google Ads and how they’ll be using data moving forward, it’s one of the more important conversations we need to be having right now. Here, we’ll look at how privacy is changing PPC for advertisers, e-commerce sellers included.
You might not look forward to running PPC audits, but they’ll help you spot problems before they get out of hand. That might mean identifying areas where you’re wasting money or discovering that you’ve been targeting the wrong groups all along.
While PPC audits themselves aren’t exactly a revelation, they’re an essential part of any search marketer’s strategy, and luckily, Google has rolled out some new additions to their Ads Editor and Reports to make the process easier.
New features allow brands to review ad strength, maximize conversions and set custom rules. Keep reading, and we’ll go over some key things to know before you get started.
