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Hi. I have a question.
Right now I have 1 shopping campaign with 3 ad groups (rings, bracelets, necklaces).
If I want to add products daily or every 2 days, should I add the new products inside the ad groups?
So, if I want to add a new ring, I'll put it in the rings ad group within the same campaign?
Thank you!
Hi Alex,
The easiest way would be segmenting the ad groups by product_type or custom_label attributes. ex. If you have a custom_label_0 set as “rings” for all rings, you just need to make sure that all the newly added rings have the same label, and it will automatically go into the proper ad group.
I don't see the link to your blog post about product feed optimization. Can you point me in the right direction?
Thank you!
Hi Debrah,
This is our page for product feed optimization: https://keycommerce.com/google-shopping-course/product-feed-optimizations/
I create customized portraits. Do Google Shopping ads make sense for my niche? Thank you
Hi Tom,
It makes sense; most of your competitors will be advertising there, and if done right, it can be a profitable campaign to drive sales. Art is one of the hardest niches to advertise in Google ads, so make sure your feed is optimized with accurate product details and valuable keywords in the titles.
Search term reviews will be one of your most important management areas, so make sure your ads are showing for people looking to purchase customized portraits. We have a video on search terms that explains best practices for this: Guide to Google Shopping Negative Keywords