GMC Suspension Audit

Find out what is causing your GMC suspension and get your Google Shopping Campaigns running again

Or you can have us fix it, guaranteed.

Have you received an email like this?

Audit Email

Google has been banning Google Merchant Center accounts like crazy and it’s very hard to understand why it’s happening to your own store.

The reasons given by Google are rather unhelpful:

  • “Misrepresentation”
  • “Unacceptable business practices”
  • “Counterfeit goods”
  • “Malicious software”
  • “Suspicious payments”
  • “Circumventing systems”

We have found that there are 3 main areas causing GMC Suspensions:

1. Issues within your Google Merchant Center Account

We regularly find issues within Google Merchant Center. Such as incorrect  or poorly added Business Information Settings, problems with Shipping Information, or more.

2. Issues within your Product Feed

There are often problems with product feeds causing suspensions such as product disapprovals, errors, warnings or problematic fields within your feed.

3. Issues on Your Website

A large amount of issues occur on your website. Missing (or poorly written) policy pages, misleading information, copied product details and reviews, among a multitude of other factors that can lead to a poor user experience.

When you sign up for our GMC Suspension Audit, our expert GMC team will go over these 3 areas to identify the likely cause of your suspension.

You will receive a PDF report that outlines what we recommend you fix before you request a review of your account with Google

What's included in the audit?

The process

1. Purchase the audit.

2. Provide access to your platforms.
Upon purchase, you’ll be directed to an onboarding guide that shows you how to give our specialists the necessary access to your platforms. It will also ask you for further information related to your suspension, which can assist us in finding the likely cause.

3. Receive your audit
It will be emailed as a PDF to you within 7 days.

What will you need to do?

Included in our audit will be several recommendations for fixing your GMC account, product feed and ecommerce store.

You’ll need to make these changes to your site and GMC Account on your own.

We’ll make as many changes as we can to your GMC Account and product feed (such as fixing product disapprovals, etc.) but, often, you will need to make the changes yourself, as we won’t have access to specific information about your store. For example, you may not have the correct shipping information in your GMC account settings.

Why are so many stores getting suspended?

Google's updated algorithm

While many store owners have been violating Google's Shopping policies for years, in July of 2020 Google began a huge crackdown on these stores, particularly dropshippers.

Google wants to create the best experience for customers and with a huge flood of new store owners that were flaunting the rules, Google had to do something about it. They have now made it very hard for beginners who actually are doing the right thing. It's now much harder to get a new account live on Google Merchant Center without being suspended.

Layer 20

This screenshot was taken from Google's Keyword Planner showing the huge increase in suspensions.

Google's Policies are NOT enough

Google rarely tells you the exact cause of your suspension.
They usually tell you to check their policies and fix your store. That's it. The problem is that the cause of your suspension is often not directly mentioned in their policies.

Google now relies on finding patterns between stores. This allows them to quickly spot stores that COULD be a potential scammer. Once you learn these patterns you can fix your store, appeal the suspension and get your Shopping Ads running again.

Google thinks you're a scammer (you're not)

It is very hard to know that a store is scamming people until someone actually reports it. Because of this, Google needed a way to identify scammers before they even scam.

Like with many of the suspended stores we help, only an extremely small percentage are actually doing something bad. Most have just been innocently caught up in Google's algorithm by accident.

Let us take a look at your website, Google Merchant Center Account and Product feed and we'll tell you the likely cause of your suspension. Get these areas fixed and you can appeal your suspension in order get back advertising on Google Shopping.

Frequently Asked Questions

Go to the checkout and pay here. You will then be taken to a new form that takes you through the steps of giving us access to the right platforms (Google Analytics, Google Merchant Center). The form will also ask you more questions about your suspension that will help us find the likely cause of your suspension. Please answer these questions the best you can. It gives us a big head start and we’ll have a much better chance of finding the cause if you fill them out well. Once complete, we’ll start the audit which generally takes 7 days (but we’ll do what we can to get it done before then). Keep in mind that there’s a lot of things that we check in our audit. We’re basically checking your entire website, GMC account and feed! You will receive an email from our team once the audit is complete. You will receive the audit as a PDF report attached to that email.

We can't provide a guarantee or promise that you will get unsuspended as this is entirely up to Google and their team. Our audit covers all the best practices and what we've seen to cause suspensions in the past. We've helped other stores get unsuspended but we can't guarantee that we'll find the exact cause of your suspension. Suspensions are entirely up to Google's discretion and you will still need to put in the work to communicate with Google which involves emails and potentially, calls.

Our audits will currently take 7 days to complete. We spend a lot of time on our audits as there’s a lot of things to check on all platforms. We’ll do our best to deliver it as soon as possible.

Yes, we contact them via email as well as the support chat. We’ll include our findings in the audit. Sometimes Google will provide us with valuable information to assist but in many cases we’ll also receive canned responses.

This is not a service with ongoing support but you are free to email us after making our recommended changes and we’ll double check that they’re made properly. Because this is a one-time audit service, we can provide you with support for 30 days after we deliver your audit. 

No. To keep the cost of this audit service low, you will need to make the changes to your site on your own. We will provide the recommendations but you will need to adjust your pages depending on how you sell your own products. For example, we will advise what changes or extra information you will need to add to your Returns & Refunds page but the exact words you add will vary depending on your actual policy. Every store will have their own Returns & Refunds policy so you will just add the specific information that’s relevant for your own store. We will tell you what you will need to adjust to be in line with Google’s policies and best practices.

Yes. We've had some clients receive those ‘permanently suspended' emails before and still been able to lift the suspension. You'll need to fix every problem on your site and in your GMC account first. You will then need to contact Google to proceed with the review but make sure your site is spotless and everything is fixed.

No, we don't provide special discounts on our products or services. This audit service takes a considerable amount of our team's time to conduct. If it's outside your budget then we recommend you check out our GMC Suspension Guide here. This includes a full walkthrough and checklist you can apply to your own store to find the likely cause of the suspension and get it lifted.

Send our team an email at and we’ll get back to you when we can.

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