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Hi Sam, how are you?
Currently I have been using dynamic feed display for remarketing in parallel with manual shopping and I will be switching today to remarketing with gsi using custom html5 ads from GWD, I hope it will be more accurate because they really attract attention, I saw some of my competitors using it and I was impressed.
What's your favorite remarketing method for your mall ads?
If there is any tutorial / blog of your own explaining how to apply them I would appreciate it.
Have a nice day 😀
We've seen success will all types of remarketing, it comes down to what assets you have (or create) and the niche. A staple campaign is the dynamic display remarketing campaign with the product feed added. But we made banners, RLSA, html5, video/YouTube remarketing ads work, too; it comes down to the client and niche.
You can start with the video about RLSA campaigns here: https://www.youtube.com/watch?v=py8hvd5WZFY
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I am thinking about running a Performance Max campaign and Manual CPC campaign at the same time for the same group of products to see which campaign type works better.
Please can you let me know your thoughts on this and if it's a good idea?
It's not a bad idea, but if you're running a PMax and Standard Shopping campaign on the same set of products, the Standard Shopping won't get any impressions/clicks/sales because PMax will have preference in showing up.
The way to do it is to duplicate the product feed, create different IDs, and run one feed for PMax and the other for Standard Shopping. The problem with this is that the new duplicated feed won't have the history because you changed the IDs.
So not a true A/B test.