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Free Google Shopping Course

  • 41 tutorials
  • 5 hr 31 min 26 sec
Section 4.1: Creating Google Shopping Campaigns

Standard Shopping vs Smart Shopping

In this video, you're going to learn the difference between Standard Shopping and Smart Shopping campaigns? Which campaign type should you choose? Which will bring you in more sales?

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2 years ago

Hi Sam, how are you?

Currently I have been using dynamic feed display for remarketing in parallel with manual shopping and I will be switching today to remarketing with gsi using custom html5 ads from GWD, I hope it will be more accurate because they really attract attention, I saw some of my competitors using it and I was impressed.

What's your favorite remarketing method for your mall ads?

If there is any tutorial / blog of your own explaining how to apply them I would appreciate it.

Have a nice day 😀

Jo Vucic
2 years ago
Reply to  Samuel

Hi Samuel,

We've seen success will all types of remarketing, it comes down to what assets you have (or create) and the niche. A staple campaign is the dynamic display remarketing campaign with the product feed added. But we made banners, RLSA, html5, video/YouTube remarketing ads work, too; it comes down to the client and niche.
You can start with the video about RLSA campaigns here:

We're filming more great content, so be sure to subscribe and follow us!

1 year ago


I am thinking about running a Performance Max campaign and Manual CPC campaign at the same time for the same group of products to see which campaign type works better.

Please can you let me know your thoughts on this and if it's a good idea?


Ela Bruce
1 year ago
Reply to  Guy

Hi Guy,

It's not a bad idea, but if you're running a PMax and Standard Shopping campaign on the same set of products, the Standard Shopping won't get any impressions/clicks/sales because PMax will have preference in showing up.

The way to do it is to duplicate the product feed, create different IDs, and run one feed for PMax and the other for Standard Shopping. The problem with this is that the new duplicated feed won't have the history because you changed the IDs.

So not a true A/B test.

1 year ago

Firstly, I want to thank you for this amazing course! I learned a lot of things!

I have a question for you guys.
I'm running a Performance Max Campaign for all my products. But every month I have some products on sale (different every month), and I tried to use Search Campaign (the cost was high), then I tried using a Standard Shopping Campaign only for those products and the impressions were low. Could you tell me what kind of campaign should I use if I want to promote the products on sale?

Thank you!

Last edited 1 year ago by Paula
Ela Bruce
1 year ago
Reply to  Paula

Hi Paula,

There are a lot of ways/tactics you can use to promote specific products. There is no way to push the pmax towards specific products because the Google algorithm decides which products to promote and which not to.
So you can create a separate standard shopping campaign and only add those products which are on sale. And make sure that those same products are excluded from the other pmax campaign. By doing so, the low impressions issue can be resolved.
Alternatively, you can create a separate pmax campaign for those products that are on sale and exclude the same product from other pmax campaigns. Also, make sure to use the promotion assets option inside the Google ads dashboard and promotion feature in GMC as well.

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