Section 4.1: Creating Google Shopping Campaigns
Standard Shopping vs Smart Shopping
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In this video, you're going to learn the difference between Standard Shopping and Smart Shopping campaigns? Which campaign type should you choose? Which will bring you in more sales?
Hi Sam, how are you?
Currently I have been using dynamic feed display for remarketing in parallel with manual shopping and I will be switching today to remarketing with gsi using custom html5 ads from GWD, I hope it will be more accurate because they really attract attention, I saw some of my competitors using it and I was impressed.
What’s your favorite remarketing method for your mall ads?
If there is any tutorial / blog of your own explaining how to apply them I would appreciate it.
Have a nice day 😀
Hi Samuel,
We’ve seen success will all types of remarketing, it comes down to what assets you have (or create) and the niche. A staple campaign is the dynamic display remarketing campaign with the product feed added. But we made banners, RLSA, html5, video/YouTube remarketing ads work, too; it comes down to the client and niche.
You can start with the video about RLSA campaigns here: https://www.youtube.com/watch?v=py8hvd5WZFY
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