Section 2: Theory

Create Your Buyer Persona and Understand Your Customers

Resources

In this video, I will be showing you how to create a buyer persona so you can understand your customers better and create a product page that speaks directly to your customers.

I've worked with so many Ecom stores and a lot of my YouTube subscribers have reached to me and asked me to audit their stores. Iโ€™ll take one look at their website, and I know straight away that they donโ€™t know who theyโ€™re selling to.

The voice and the language they use in their content sounds like theyโ€™re trying to sell a product to a group of people who they know nothing about. Why is it so obvious? Because their website doesn't appeal to these people AT ALL.

If you want to create a store that converts very well, thatโ€™s profitable, and scales easily, you need to understand your customers. So, I recommend creating whatโ€™s called a Buyer Persona and writing this stuff down. ย A buyer persona is basically when you sit down and imagine who your customers are and compile them into one character.

I've created aย Buyer Persona template, and you can use it for FREE to build your Buyer Persona. Creating a buyer persona makes it so much easier to know what to put on your product page and even what decisions to make to grow your store.

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Helal
Helal
3 months ago

Thanks for the template. It’s so helpful. I am going to use that for my business.

Last edited 3 months ago by Helal