Section 3: Product Page Mastery Checklist

Your Call to Action Button


What is the call to action button?

The call to action button on your product page is the clickable button that says “Add to cart” or “Buy now.” Basically, it's a button that prompts your customers to perform an action. You are trying to get your customers to move further down the funnel to finally giving you their money.

So with this in mind, if this is the entire goal of the page, you can imagine that this button is going to be pretty important. That means you can't just add a button anywhere on the page without really planning about it. 

But Sam, it's just a button. Why do I need to plan it out?

Well, for starters, you want it to stand out and make it very obvious to your customers. So when they're finally ready to make a purchase, it's there, it's big, and it looks inviting. That's why we need to make sure we do a few things to get as many of those clicks as possible.

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