Section 3: Product Page Mastery Checklist

What are "Long Form Product Pages"?


Long-form product pages are pages on your Ecom store that have multiple sections down the page that all help to convert your customers. 

Most new stores create a basic product page using their Shopify theme which just has:

  • The product title
  • The product image
  • The product description
  • The product price
  • Add to cart button

This results in a basic and standard design that's like every other beginner store. 

The real problem here is that your customers don't have nearly enough information to make the sale. These stores often have conversion rates of 1% or less.

What if you could add more sections to your product page to show the benefits of your product, show videos of the product, have reviews, Frequently Asked Questions, and more content to educate your traffic and help convert them into paying customers?

These are called Long-Form Product Pages.

These are the pages that top brand stores have been creating for years and I'm now bringing this knowledge to the public. We're going to break down the elements of these pages and how to build them with the Shogun landing page builder for your store.

See you in the next lesson!

Sam outlines what you can expect from this course, including learning:

  • How Google Shopping works
  • How to ensure your website is compliant with Google policy
  • How to set up your product feed and Merchant Center account
  • How to set up your conversion tracking
  • How to create and optimize your Shopping campaigns
  • How to fix an underperforming campaign

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