We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.
The ecommerce industry is rapidly evolving and knowledge is the ultimate currency.
As the digital marketplace continues to transform at breakneck speed, staying ahead of the curve is essential for success. We present three must-read books that can significantly elevate your ecommerce prowess and illuminate the path to achievement.
"Get Scalable" by Ryan Deiss
The operating system your business needs to run and scale without you.
This tactical guide equips readers with the tools to create a system that ensures their company runs seamlessly, expands rapidly, and doesn't rely on its founder.
The book provides step-by-step guidance to define what a business does, how it does it, and its progress towards its goals and objectives. It also introduces the “SPV” framework, which helps entrepreneurs double their sales and profits while reducing their work hours and taking at least one 30-day vacation per year.
We recommend it for entrepreneurs and CEOs who want to build an operating system to run and scale their business without sacrificing their souls. It is also a good resource for those who want to systematize their business to run without them successfully.
The book is not just another business book filled with vague advice and buzzwords but a practical guide that provides readers with the tools to forge a system that ensures their company runs seamlessly.
Key takeaways:
- All companies, even good ones, stall out, and all entrepreneurs, even successful ones, get stuck and frustrated. It's essential to recognize that this is not your fault but rather a natural part of the entrepreneurial journey.
- To scale your business successfully, you need to build an operating system that can grow and change with you. A scalable operating system must meet three specific criteria: it must be documented, repeatable, and teachable.
- There is a focus on the Scalable Flywheel, the flagship framework of the ScalableOS. This tool outlines the six elements of all scalable companies. It gives you a process and sequence for scaling your business.
- The book follows the Entrepreneurial Life Cycle, a map that allows founders to diagnose where their company is during their scalable journey and anticipate future changes and challenges.
- The book introduces the “SPV” framework.
- Step-by-step guidance to define what a business does, how it does it, and its progress towards its goals and objectives.
Summary
A practical guide that provides entrepreneurs with the tools to create a system that ensures their company runs seamlessly, expands rapidly, & doesn't rely on its founder.
The book emphasizes the importance of building a scalable operating system, outlines the key frameworks for scaling a business, and provides step-by-step guidance to systematize a business to run without the founder.
"Make Your Brand Legendary" by Scott Wozniak
Create raving fans with the customer experience engine.
This insightful publication teaches readers how to create a customer experience engine that turns satisfied customers into raving fans. The book provides a step-by-step approach to building a customer experience engine that delivers consistent, high-quality experiences that exceed expectations.
The author emphasizes the importance of creating a customer-centric culture that puts the customer at the center of everything a business does. He also provides readers with tools and strategies to create a customer experience that is unique, memorable, and shareable.
We recommend this book for entrepreneurs, business owners, and marketers who want to create a customer experience that sets their brand apart. It's also a good resource for those who want to build a loyal customer base that generates positive word-of-mouth and referrals.
Key takeaways:
Building a legendary brand starts from day one.
- It's advisable to create a customer-centric culture that puts the customer at the center of everything a business does.
- People buy the “why,” not the “what.” Work on creating a brand story that resonates emotionally with your audience.
- Insight leads to positioning. You need to understand your customers' needs, wants, and pain points to create a customer experience that exceeds their expectations.
- Never assume name and reputation alone will set you apart. You must create a unique and memorable customer experience that sets your brand apart from the competition.
- To build brand loyalty, you must first build trust. Focus on creating a customer experience that is transparent, credible, and delivers consistent, high-quality experiences.
- A brand's cultural involvement is nearly as significant as having positive brand perceptions. It makes up a whopping 25% of a consumer's purchase decision.
Summary
A well-presented & actionable guide, the book provides readers with a step-by-step approach to building a customer experience engine that turns satisfied customers into raving fans.
It explains the importance of creating a customer-centric culture, understanding customers' needs and wants, & creating a unique customer experience that sets your brand apart from the competition.
"Marketing Built by Love" by Daniel Bussius
A human-centered foundation to delight your customers, increase your revenue, and grow your business.
Here's a book that takes a revolutionary marketing approach based on neuroscience and psychology.
The book provides a framework for creating powerful marketing strategies centered around the customer. The author emphasizes the importance of creating a human-centered approach to marketing that focuses on building customer relationships.
He provides readers with tools and strategies to create a customer experience that is unique, memorable, and shareable. The book is ideal for entrepreneurs, business owners, and marketers who want to create a marketing strategy based on human psychology and neuroscience.
It is also a good resource for those who want to build a loyal customer base that generates positive word-of-mouth and referrals. The book is well-written, providing readers with practical and actionable insights that they can implement in their businesses.
Key takeaways:
- Marketing should be based on human psychology and neuroscience.
- Creating a marketing strategy that resonates with customers is essential.
- By understanding how the human brain works, businesses can create marketing messages that are more effective and engaging.
- The author stresses the importance of building relationships with customers to create a loyal customer base that generates positive word-of-mouth and referrals.
- Creating a customer experience that is unique, memorable, and shareable is essential to building a loyal following. Companies can achieve this by creating customer experiences that stand out from the competition.
- Businesses should replace traditional marketing techniques with a dynamic and human-centered approach and create a marketing strategy that resonates with customers and generates positive results.
- A human-centered approach to marketing can transform a business forever. It allows companies to change their marketing strategy and generate lasting positive results.
Summary
This books provides readers with a practical & actionable process to creating a marketing strategy centered around the customer.
It delves into the importance of understanding human psychology & neuroscience in building customer relationships.
By following the strategies outlined in the book, businesses can create a marketing strategy that resonates with customers and generates positive results.
