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What is Shopify and How Does it Work 2021

What is Shopify and How Does it Work 2022

What is Shopify and how does it work? You’ve heard it from your online seller friends. You’ve seen it everywhere on the Internet. You’ve probably even shopped from a Shopify-powered website.

And now, you’re in the search for the best Ecommerce platform and you wanted to know if Shopify is really worth the hype.

I’m a Shopify user myself and my clients are using the same platform to run their successful stores. So in this post, I’m not just going to convince you to use Shopify, but I’m also going to break down what this commerce platform is and why you should choose it to build, manage and scale your Ecommerce business.

Want to try Shopify for free? Sign up and start your 14-day free trial here.

What is Shopify?

So, what is the Shopify software? It’s an Ecommerce solution that allows you to easily create a great website for your online business so you can sell products to customers around the world.

With its features, themes, and plugins, the Shopify Ecommerce platform allows you to add your products with images, titles, descriptions, and even set up full checkout functionality so your customers can actually pay for your products. This website builder offers features for everyone from beginners to experts.

We can all agree that building an online store from scratch can really be tricky, especially if you don't have any experience with web development and web design. But Shopify makes it really easy to have a great website that really works.

If you built this all yourself, it would take a lot of time and you would either need to learn how to do website coding or pay someone thousands of dollars to set it up. Not to mention having to deal with banks and making sure you can safely charge the credit cards of your customers.

How does Shopify work?

To start using Shopify, you need to sign up for an account and set up your store. During the 14-day free trial, you can start building your own online store, test out Shopify apps, and even make your first sale if you promote your products hard enough.

However, I recommend that you spend the time to have a nice looking store, add in as many details about your products as you can, and spend the time to build an Ecommerce store that offers a great experience for your customers.

As mentioned above, Shopify is a commerce platform that allows you to run an Ecommerce business. When you decide to sell products online, your customers expect you to have a nicely built website which will serve as your storefront. This website is where you will showcase products, engage with customers and potential buyers, provide a safe checkout process, and accept payments. And Shopify offers all the tools you need to manage all these activities.

To put it simply, Shopify is an all-in-one platform that makes the process of selling products over the web fast, efficient, and safe.

Shopify pricing

With Shopify, there’s a plan for everyone. You can start building your Shopify store for free (14 days) and choose a plan later on. But let’s take a look at the three pricing plans that this software offers.

Basic Shopify

This plan starts at $29 per month and is best for Ecom newbies with occasional in-person sales. With this plan, you can add an unlimited number of products, get 24/7 support, access sales channels, and more.


If you’re a growing Ecommerce business, the Shopify plan is for you. At $79 a month, you get all the features from the basic plan and more.

Advanced Shopify

For bigger stores which have been running for quite some time and require advanced reporting, the Advanced plan is the best choice. At $299 per month, this plan offers advanced features including third-party calculated shipping rates, up to 8 inventory locations, and 15 staff accounts.

What services does Shopify offer?

Shopify is great software because it has so many built-in features that make it much easier to grow and scale your store. It offers features such as analytics and reports, discount codes, and a big store of apps you can install on your store to get thousands of other features.

Shopify admin

In your Shopify dashboard, you get access to different reports and features that’ll help you understand how your Ecom store is performing. You can view the number of orders, find your best-performing products, and even monitor the real-time data on website visitors.

Free features

When building a Shopify store, you need to use a theme to customize the look and design of your store. Some of these themes could cost you a lot of money. But with Shopify, a free, default theme is automatically loaded on your store that you can start using to build your website.

Thousands of Apps

Shopify has its own app store where you can find an app for every functionality that you need, like literally. While most of these apps are powered by paid subscription, there’s also a bunch of free apps that you can also use.

Shopify—the best Ecommerce platform: My Verdict

Is Shopify the best ecommerce platform? Is it really worth it? Well, I can only say that it is best to create your own store using Shopify and see for yourself. But from an Ecommerce standpoint, Shopify is, without a doubt, the best platform for online retailers who are looking to make money online. I use it in my own store and my clients are using it on theirs.

If you want to see what the hype is all about, test it out for yourself by taking advantage of the Shopify 14-day free trial, with no credit card required.

Want to get more Ecommerce tips and tutorials just like this? Subscribe to my YouTube Channel and learn more about growing your Ecommerce store.  Or book a FREE Strategy call with Sam!

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