The KeyCommerce Blog
Account Maps A New Handy Feature for PPC Pros

Account Maps: A New Handy Feature for PPC Pros

In early August, Google announced a new feature, Account Maps, which aims to help users with manager accounts gain more oversight, control, and access to editing features that can make managing complex PPC set-ups a bit easier.

In this article, we’ll go over some things you should know about what Account Maps are, the benefits they provide, and whether it makes sense to have a manager account for your e-commerce business.

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How Privacy is Changing PPC

How Privacy is Changing PPC

We’ve talked about it quite a bit these days, but the Google ecosystem is changing by the second. We’ve seen new bidding strategies and ad formats, as well as a full-fledged plunge into all things video. But, beyond all of these more “exciting” changes, the conversation surrounding PPC privacy is heating up, too.

Another big change coming out of Google’s Marketing Live event is less splashy—and on the surface, just as exciting as a discussion about cybersecurity best practices. While we all feel angry when our data is exposed, we can admit that most of us aren’t always proactive about staying safe online. And yes, Google PPC is making public moves toward a more transparent privacy policy.

While the search giant will likely continue to collect mounds of data for the foreseeable future, they may start making some changes in order to appease the end user.

Though the media hasn’t talked much about what’s ahead for Google Ads and how they’ll be using data moving forward, it’s one of the more important conversations we need to be having right now. Here, we’ll look at how privacy is changing PPC for advertisers, e-commerce sellers included.

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Increase the Reach of Your Ad Spend with RLSA Lists

Remarketing lists for search ads, or RLSA, is a feature in Google Ads that allows advertisers to customize search remarketing campaigns by targeting people who have engaged with their site in the past.

The benefit for retailers is that it’s an opportunity to reconnect with qualified buyers using a relatively low-cost PPC strategy. RLSA lists also collect valuable insights and help you go after competitors, with behavior and intent-driven events used to grow your audience and drive conversions.

In this article, we’ll look at a few ways that e-commerce brands can benefit by adding RLSA lists to their PPC stack. Let’s have a look:

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Marketing meeting

The PPC Marketer’s Guide to Search Intent

If you have any experience with content marketing or other SEO-related efforts, you probably already know who your audience is and where they hang around online. You probably also know how important it is that your emails, blog posts, and case studies speak to that audience.

Search intent also matters a ton when it comes to PPC. After all, you can’t drive conversions without getting in front of the right people. And without a deep understanding of keywords, you stand to waste an awful lot of ad spend.

In this article, we’ll go over some key things to know about search intent and why you shouldn’t skip over this piece of the puzzle.

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