Build a Brand on Shopify Dropshipping
Dropshipping has gotten a lot of attention over the last few years for a lot of different reasons – it’s extremely easy to get into and doesn’t require a lot of investment initially. The issue is that running a dropshipping store is often short-lived and people find themselves jumping from idea to idea, but never
How to create eCommerce SKAGs for Google Ads
Do you know the proper way to eat a pizza? Well, you simply pick up the slice, fold it slightly
How to Set Up Product Feeds for Google Shopping
When you’re managing your product feed, you need to make sure that all of your products have been set up
The Anatomy of Shopping Campaigns
Moving on to the next section of our Google Shopping campaigns guide, our next stop is anatomy. That is, how
Google Shopping Campaigns – Where People Make Mistakes
Whether you've got years of ecommerce marketing experience or this is your first time taking on the task at hand,
Beginner's Guide to Getting Started with Google Shopping Campaigns
The success of your online store is largely dependent on the marketing strategy you adopt. Factors such as the platforms
Account Maps: A New Handy Feature for PPC Pros
In early August, Google announced a new feature, Account Maps, which aims to help users with manager accounts gain more oversight, control, and access to editing features that can make managing complex PPC set-ups a bit easier.
In this article, we’ll go over some things you should know about what Account Maps are, the benefits they provide, and whether it makes sense to have a manager account for your e-commerce business.
How Privacy is Changing PPC
We’ve talked about it quite a bit these days, but the Google ecosystem is changing by the second. We’ve seen new bidding strategies and ad formats, as well as a full-fledged plunge into all things video. But, beyond all of these more “exciting” changes, the conversation surrounding PPC privacy is heating up, too.
Another big change coming out of Google’s Marketing Live event is less splashy—and on the surface, just as exciting as a discussion about cybersecurity best practices. While we all feel angry when our data is exposed, we can admit that most of us aren’t always proactive about staying safe online. And yes, Google PPC is making public moves toward a more transparent privacy policy.
While the search giant will likely continue to collect mounds of data for the foreseeable future, they may start making some changes in order to appease the end user.
Though the media hasn’t talked much about what’s ahead for Google Ads and how they’ll be using data moving forward, it’s one of the more important conversations we need to be having right now. Here, we’ll look at how privacy is changing PPC for advertisers, e-commerce sellers included.
Increase the Reach of Your Ad Spend with RLSA Lists
Remarketing lists for search ads, or RLSA, is a feature in Google Ads that allows advertisers to customize search remarketing campaigns by targeting people who have engaged with their site in the past.
The benefit for retailers is that it’s an opportunity to reconnect with qualified buyers using a relatively low-cost PPC strategy. RLSA lists also collect valuable insights and help you go after competitors, with behavior and intent-driven events used to grow your audience and drive conversions.
In this article, we’ll look at a few ways that e-commerce brands can benefit by adding RLSA lists to their PPC stack. Let’s have a look:
The PPC Marketer’s Guide to Search Intent
If you have any experience with content marketing or other SEO-related efforts, you probably already know who your audience is and where they hang around online. You probably also know how important it is that your emails, blog posts, and case studies speak to that audience.
Search intent also matters a ton when it comes to PPC. After all, you can’t drive conversions without getting in front of the right people. And without a deep understanding of keywords, you stand to waste an awful lot of ad spend.
In this article, we’ll go over some key things to know about search intent and why you shouldn’t skip over this piece of the puzzle.
