Schedule your FREE growth strategy session

If your website generates over $20k per month, let’s chat. We’ll discuss your goals and figure out how we can help your business get to its next stage of revenue and growth. 

Client feedback

Mac Steer
Mac SteerSims Direct Owner
Read More
“Almost $4 million in revenue from basically nothing.”
Matt Childs
Matt ChildsWine Stash
Read More
“[They] helped us to more than 10x our conversions while decreasing the amount we're spending on Adwords almost every day.”
Ellen McCaleb
Ellen McCalebHeadwaters Studio
Read More
"My conversion rate went from like 1.83 to over 9%."
Pat Langley
Pat LangleyVaikobi
Read More
“We've been using them for just over a year now and we've had incredible success. We've grown our online business 145% and achieved a ROAS of 4.9. Fantastic return on investment!”
Read More
"Our ROI's went from 88% to 275%, which is huge."

Over 1.4 million views and growing fast on YouTube

We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.

Be sure to follow our channel to stay in the loop.


How to identify rage clicks with HotJar

It’s difficult to determine if potential customers have problems using your website. If something on the site doesn’t function as it should, users often resort to rage-clicking out of frustration.

With Hotjar, identifying the problem areas is easier using their analytics recording sessions.

What are rage clicks?

Rage clicks are when website visitors repeatedly click on a particular area or element of your site over a short time. It usually signals frustration by users relating to page speed, broken links, or confusion. Knowing what is causing your visitors to get upset can help you optimize your pages for increased conversions. 

You can detect these moments of frustration during live useability testing or with analytics software such as Hotjar session recordings. It can help you determine whether the clicks are due to problems on your site, such as dead links or broken elements, or if people are clicking out of habit. In addition, using the Hotjar sessions can help you improve user experience (UX).

What causes rage clicks?

Several reasons can cause users to get angry and resort to intense clicking, and many of these are related to the UX of the site. The most common ones are:

  • Buttons not working
  • Not knowing if an element is clickable
  • Invisible overlays
  • Misleading information
  • Slow website
  • Broken elements and links
  • Website bugs

How to identify rage clicks with Hotjar

To effectively use the Hotjar session recordings, you need to add rage clicks as a filter. This way, you can pinpoint exactly when a user constantly clicks on an element or area of your site. The video will help you identify what you need to change to optimize UX and improve the customer experience.  

There are several ways that you can use Hotjar to identify any UX issues on your website. For example, below, you’ll see we pinpoint the activity on a checkout page with higher than usual exit rates and abandoned carts. In this case, we want to determine why people aren’t completing their purchases.

Step 1:

Filter your recording by the URL to isolate the checkout page sessions. Then, you’ll be able to view only the visitors who went through checkout.

How to identify rage clicks with HotJar
How to identify rage clicks with HotJar

Step 2:

Do some user recording analysis by defining goals and metrics, making notes, and sharing recordings with your team. Once you’re done, you can drill down further to investigate the user's actions.

Step 3:

Filter the videos further to segment only those visitors who rage clicked on the checkout page.

How to identify rage clicks with HotJar
How to identify rage clicks with HotJar

Step 4:

A final analysis of the recordings may give insight into why your customers are rage-clicking. For example, there may be an element that’s broken, the process freezes halfway through the checkout, or they might be unable to update their billing or shipping information. 

Watching recorded sessions of your customer’s actions is the best way to discover and eliminate the problem.

Pro-tips for clearer data

We recommend you experiment with various filters to help pinpoint the issues. Even though recorded sessions are helpful, they are only one tool to help you optimize your ecommerce store

You can use a combination of filters to save time and narrow the rage-click recordings even further. By using the various options, you’ll be able to see when users rage-clicked, bounced, or exited without converting. 

Use the URL filter, rage clicks, and the u-turn filter to see when a user returns to the previous page.The recordings together with incoming feedback will help you locate feedback by disgruntled users. This tool will show you any feedback that users leave explaining why they are confused or frustrated.

How to identify rage clicks with HotJar

Rage clicking - the final frustration

It’s one thing to figure out why your visitors are prone to rage-clicking on your website, but fixing the problems is another challenge. The session recordings are a great tool to discover the problem once it arises. Ideally, you want to monitor your website to nip any potential issues. 

Unfortunately, by the time your customer clicks like a crazy person, their experience of your site is tarnished. It will be much more challenging to entice disgruntled users back than to acquire new ones.

Share this article:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

'How To Write Successful
Google Ads'

Google Ad Ebook Cover
We are committed to protecting your privacy, as described in our Privacy policy.
Sam single blog pages

I hope you enjoy reading this article.

If you want us to help you scale up your ecommerce business, book a free strategy call.

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!