Section 3.1: How to Create Your Product Feed
What is a product feed and what are product fields?
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What is a product feed and why do you need to create one? In this video, Sam tells you the answers, and teaches you three different methods of creating your product feed.
Resources
Free Google Shopping Course
- 41 tutorials
- 5 hr 31 min 26 sec
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Section 1: Foundations of Google Shopping
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Section 2: Google Merchant Center Setup
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Section 3: How to Create Your Product Feed
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Section 4: Creating Google Shopping Campaigns
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Section 5: Optimizing Google Shopping Campaigns
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Section 6: Fix Unsuccessful Campaign & Store
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Section 7: Bonus Lessons
If we have 1 product that can be called multiple names, for example, a self-defense alarm or a personal safety alarm, should we combine the keywords in 1 product, or should we separate them into 2 products and 2 landing pages, optimizing for 2 different keywords?
Unless the keywords and intent is vastly different, I would keep everything under one product. 150 characters in the title should be enough to describe the product for both use cases.