Google Mega Shopping Course Links Page

Thank you for watching the Google Mega Shopping Course. Below you'll find all the links and resources that Sam mentions throughout the video.
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LESSON 1.4 - Guide to Google Shopping Metrics

LINK TO THE METRICS HANDBOOK HERE

📘 Free metric terminologies textbook ➤ https://keycommerce.com/metric-textbook

It's a full guide to the metrics you need for Google Shopping with a more in-depth explanation of each metric.

LINKS SAM MENTIONS ABOUT INVALID TRAFFIC LINKS HERE 📘 Invalid clicks: Definition ➤ https://support.google.com/google-ads/answer/42995?hl=en

📘 About invalid traffic ➤ https://support.google.com/google-ads/answer/2549113

📘 Issues with clicks and clickthrough rate ➤ https://support.google.com/google-ads/answer/2375444

📘 Filter domain referrals ➤ https://support.google.com/analytics/answer/1034842?hl=en

📘 [GA4] Identify unwanted referrals ➤ https://support.google.com/analytics/answer/10327750?hl=en

📘 Google Analytics 4: Referral Exclusion List ➤ https://dataenthusiast.it/english-version/google-analytics-4-referral-exclusion-list/

shipping length, width and height: https://support.google.com/merchants/answer/6324498

📝 Refund Policy Template ➤ https://docs.google.com/document/d/1mk3emE6tMZlz0gxGiu_1HRDGWW0pnm1XmJ4jNmC6xdQ/copy

LESSON 2.5 - Set up Google Merchant Center Tax Settings in 3 Mins

📘 How to Set up tax settings (US only) ➤https://support.google.com/merchants/answer/160162?hl=en

LESSON 3.1 - What is a Product Feed and What are Product Fields? (Google Merchant Center)

🙋 Helpful Links about Product Feed Mandatory Attributes:

ID [id] ➤ https://support.google.com/merchants/answer/6324405?hl=en

Title [title] ➤ https://support.google.com/merchants/answer/6324415?hl=en

Description [description] ➤ https://support.google.com/merchants/answer/6324468?hl=en

Link [link] ➤ https://support.google.com/merchants/answer/6324416?hl=en

Image link [image_link] ➤ https://support.google.com/merchants/answer/6324350?hl=en&ref_topic=6324338

Price [price] ➤ https://support.google.com/merchants/answer/6324371?hl=en&ref_topic=6324338

Availability [availability] ➤ https://support.google.com/merchants/answer/6324448?hl=en&ref_topic=6324338

LESSON 3.2 - How to Choose the Product Feed Method for your Shopify Store (Google Merchant Center)

🔗 Here are the videos that I recommended here:

🎥 Set up your product feed with Shopify App ▶️ https://keycommerce.com/google-shopping-course/product-feed-setup-shopify-app-google-merchant-center

🎥 Set up your product feed with direct uploads to google Merchant Center ▶️ https://keycommerce.com/google-shopping-course/product-feed-setup-direct-uploads-google-merchant-center

LESSON 3.3 - Set Up Your Shopify Product Feed using the Google Shopping App

📘Complete guide to Google Shopping product title optimization ➤ https://keycommerce.com/complete-guide-to-google-shopping-product-title-optimization/

🎬Making your website compliant ➤ https://keycommerce.com/google-shopping-course/compliant-website-google-shopping/

📘How to Fix Disapproved Products in Google Merchant Center ➤ https://keycommerce.com/how-to-fix-disapproved-products-in-google-merchant-center/

🎬 Google Shopping campaign setup and settings ➤ https://keycommerce.com/google-shopping-course/google-shopping-campaign-settings/

LESSON 3.4 - How to Add Products to Google Merchant Center (Direct Upload)

🎬 How to set up Google Shopping Free Listings ➤ https://keycommerce.com/google-shopping-course/google-shopping-free-listings/

📘Complete guide to Google Shopping product title optimization ➤ https://keycommerce.com/complete-guide-to-google-shopping-product-title-optimization/

🎬 How to set up your Shipping and Returns Settings in Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/shipping-returns-settings-google-merchant-center/

📘Google Product Categories List ➤ https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt

LESSON 3.5 - How to Add Products to Google Merchant Center (Google Sheets)

FORMULA FOR IMAGE LINKING HERE: =CONCATENATE(“https://yourdomain.com/products/”,A8) Copy and past exactly as it is above and insert your domain name.

LINKS SAM MENTIONS HERE:

🎥 What is Google Merchant Center and how does it work? ➤ https://keycommerce.com/google-shopping-course/google-merchant-center-explained

🎥 How to Claim & Verify Your Website on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/claim-verify-google-merchant-center

🎥 How to set up your Shipping and Returns Settings on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/shipping-returns-settings-google-merchant-center

🎥 How to set up Google Shopping Free Listings ➤ https://keycommerce.com/google-shopping-course/google-shopping-free-listings/

🎥 How to fix Product Disapprovals in Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/product-disapprovals-google-merchant-center

💁 HELPFUL LINKS:

📘 Product Feed Field Guide ➤ https://docs.google.com/document/d/1oMQpzyKuPO_PNAWZx6cG2dXX6jkp7z6ETS2Ri-wAMSY/copy

📄 Google Product Category ➤ https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt

🔗 HTML Cleaner ➤ https://html-cleaner.com/

📄 Supported languages and currencies ➤ https://support.google.com/merchants/answer/160637

LESSON 3.6 - How to Fix Product Disapprovals in Google Merchant Center

📘 How to fix disapproved products in Google Merchant Center ➤ https://keycommerce.com/how-to-fix-disapproved-products-in-google-merchant-center/

📘 Google Ads Support: Complete list of Google AdWords Phone Numbers ➤ https://keycommerce.com/google-ads-support-complete-list-of-google-adwords-phone-numbers/

🎥 How to Claim & Verify Your Website on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/claim-verify-google-merchant-center

🎥 How to set up your Shipping and Returns Settings on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/shipping-returns-settings-google-merchant-center

🎥 How to Fix Promotional Overlay on Image [image link] Error in Merchant Center ➤ https://www.youtube.com/watch?v=dEdlRif3NIw

LESSON 4.3 - Google Shopping Campaign Setup & Settings

🎥 Set up your product feed with direct uploads to Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-direct-uploads-google-merchant-center/

🎥 How to create your Google Ads account ➤ https://keycommerce.com/google-shopping-course/create-google-ads-account/

🎥 How to set up Conversion Tracking with Google Analytics for Shopify and Google Ads ➤ https://keycommerce.com/google-shopping-course/conversion-tracking-setup-google-ads-google-analytics-shopify/

🎥 Manual bidding optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations/

🎥 How to Segment Your Products in Google Shopping ➤ https://keycommerce.com/google-shopping-course/segment-products-google-shopping/

📘 How to optimize Google Shopping campaigns ➤ https://keycommerce.com/how-to-optimize-google-shopping-campaigns/

LESSON 4.5 - Launching Your Google Shopping Campaign [Free Pre-Launch Checklist]

🔗 Here are the videos that I recommended:

🎥 How to make your Google Shopping Campaigns Profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns

🎥 Making your website compliant ➤ https://keycommerce.com/google-shopping-course/compliant-website-google-shopping

LESSON 5.1 - How We Optimize Google Shopping for Profits

🎥 Google Shopping Recommended Columns Setup ➤ https://keycommerce.com/google-shopping-course/optimize-google-shopping-campaigns

🎥 Guide to Google Shopping bidding (different types and uses) ➤ https://keycommerce.com/google-shopping-course/google-shopping-bidding-strategies

🎥 Manual Bidding Optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations

🎥 Bidding adjustments (location, schedule, device, audiences) ➤ https://keycommerce.com/google-shopping-course/google-shopping-bidding-adjustments

🎥 What are Negative Keywords and how to use them for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-negative-keywords

🎥 Product Feed Optimizations ➤ https://keycommerce.com/google-shopping-course/product-feed-optimizations

🎥 How to run Promotions in Merchant Center for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-merchant-center-promotions

🎥 How to set up Product Reviews on your Google Shopping Campaigns ➤ https://keycommerce.com/google-shopping-course/google-shopping-product-ratings

🎥 Google Shopping Optimization Schedule & Checklist ➤ https://keycommerce.com/google-shopping-course/google-shopping-optimization-checklist

LESSON 5.2 - Recommended Google Shopping Custom Columns (Manage Your Ads Like a Pro)

🔗 Here are the videos that I recommended:

🎥 How to make your Google Shopping Campaigns Profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns

🎥 Guide to Google Shopping Metrics ➤ https://keycommerce.com/google-shopping-course/guide-to-google-shopping-metrics

LESSON 5.3 - Guide to Google Shopping Bidding (Strategies and Uses)

🔗 Here’s the video that I recommended here:

🎥 How does Google Shopping Work? Full overview ➤ https://keycommerce.com/google-shopping-course/how-does-google-shopping-work

🎥 Manual Bidding Optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations

🎥 Standard Shopping vs Smart Shopping ➤ https://keycommerce.com/google-shopping-course/standard-shopping-smart-shopping

🎥 No Impressions and/or clicks ➤ https://keycommerce.com/google-shopping-course/google-shopping-no-impressions-clicks

🎥 Not enough Sales ➤ https://keycommerce.com/google-shopping-course/google-shopping-no-sales

🎥 Ads too expensive (Not profitable) ➤ https://keycommerce.com/google-shopping-course/google-shopping-not-profitable

LESSON 5.4 - Manual CPC Bidding Optimizations for Google Shopping

🎥 Manual Bidding Optimizations template ➤ https://keycommerce.com/google-shopping-bidding-template

🎥 How to make your Google Shopping Campaigns Profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns/

🎥 How to Segment Your Products in Google Shopping ➤ https://keycommerce.com/google-shopping-course/segment-products-google-shopping/

🎥 Not enough Sales ➤ https://keycommerce.com/google-shopping-course/google-shopping-no-sales/

Lesson 5.6 - Guide to Google Shopping Negative Keywords (How to Use Them)

📘 Negative Keyword Master List ➤ https://keycommerce.com/negative-keywords-master-list

💁 Helpful links: Karooya ➤ https://www.karooya.com/pricing

Lesson 5.7 - Google Shopping Product Feed Optimizations

🔗 Here’s the videos that I recommended:

🎥 Set up your product feed with Shopify App ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-shopify-app-google-merchant-center

🎥 Set up your product feed with direct uploads to google Merchant Center ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-direct-uploads-google-merchant-center

🎥 Set up your product feed with Google Sheets ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-google-sheets-google-merchant-center

Lesson 5.8 - How to Run Merchant Center Promotions for Google Shopping

Here’s a great guide for setting up your Google Shopping promotions feed in Merchant Center: https://support.google.com/merchants/answer/2906014?hl=en

💁 HELPFUL LINK: Promotions feed specification ➤ https://support.google.com/merchants/answer/2906014?hl=e

Lesson 5.9 - How to Set Up Google Shopping Reviews (The Best Review Apps)

🔗 Here’s the video that I recommended here:

🎥 Best Shopify Reviews App | Stamped.io Full Setup Tutorial for Shopify ➤ https://www.youtube.com/watch?v=I3q6CgvrGic

🎥 How to Setup Google Customer Reviews and Collect Reviews for Free ➤ https://www.youtube.com/watch?v=0DBiZtSd_CA

🎥 How to Set Up Google Shopping Reviews For Free ➤ https://www.youtube.com/watch?v=Px5MZiu0c0E

🎥 How to Get Review Stars in Google Shopping Ads? ➤ https://www.youtube.com/watch?v=2bJ33uCXrwU

💁 HELPFUL LINKS: How to submit product reviews data ➤ https://support.google.com/merchants/answer/7045996?hl=en

Lesson 5.10 - Google Shopping Optimization Schedule (Free Optimization Checklist)

📘 Google Shopping Optimization Schedule and Checklist ➤ https://keycommerce.com/optimization-schedule-and-checklist

🎥 Dealing with Google Merchant Center Suspensions ➤ https://keycommerce.com/google-shopping-course/google-merchant-center-suspensions

🎥 How to fix Product Disapprovals in Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/product-disapprovals-google-merchant-center

🎥 Manual Bidding Optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations

🎥 What are Negative Keywords and how to use them for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-negative-keywords

🎥 Product Feed Optimizations ➤ https://keycommerce.com/google-shopping-course/product-feed-optimizations

🎥 Bidding adjustments (location, schedule, device, audiences) ➤ https://keycommerce.com/google-shopping-course/google-shopping-bidding-adjustments

Lesson 6.2 - No Sales on Google Shopping? (How to fix)

🔗 Here’s the video that I recommended here:

🎥 No Impressions and/or clicks ➤ https://keycommerce.com/google-shopping-course/google-shopping-no-impressions-clicks

🎥 How do we optimize Google Shopping campaigns? ➤ https://keycommerce.com/google-shopping-course/optimize-google-shopping-campaigns

💁 HELPFUL LINKS: Product Page Mastery Course ➤ https://keycommerce.com/product-page-mastery/

Lesson 6.3 - Google Shopping Not Profitable? (How to Fix)

🎥 How to make your Google Shopping Campaigns profitable ➤ https://keycommerce.com/google-shopping-course/Profitable-Google-Shopping-Campaigns/

🎥 Google Shopping recommended columns setup ➤ https://keycommerce.com/google-shopping-course/google-shopping-recommended-columns-setup/

🎥 Manual bidding optimizations for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-manual-bidding-optimizations/

🎥 What are Negative Keywords and how to use them for Google Shopping ➤ https://keycommerce.com/google-shopping-course/google-shopping-negative-keywords/

🎥 Product feed optimizations ➤ https://keycommerce.com/google-shopping-course/product-feed-optimizations/

🎥 Product Page Mastery ➤ https://keycommerce.com/product-page-mastery/

Lesson 6.4 - How to Fix Google Merchant Center Suspensions

🎥 Making your website compliant ➤ https://keycommerce.com/google-shopping-course/compliant-website-google-shopping

🎥 How to fix Product Disapprovals in Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/product-disapprovals-google-merchant-center

🎥 How to add business information settings in Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/business-information-settings-google-merchant-center

🎥 How to Claim & Verify Your Website on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/claim-verify-google-merchant-center

🎥 How to set up Taxes on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/taxes-google-merchant-center

🎥 How to set up your Shipping and Returns Settings on Google Merchant Center ➤ https://keycommerce.com/google-shopping-course/shipping-returns-settings-google-merchant-center

Lesson 7.1 - How to Set Up Google Shopping Free Listings (Step by Step Tutorial)

🎥 Set up your product feed with Shopify App ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-shopify-app-google-merchant-center

🎥 Set up your product feed with direct uploads to google Merchant Center ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-direct-uploads-google-merchant-center

🎥 Set up your product feed with Google Sheets ➤ https://keycommerce.com/google-shopping-course/product-feed-setup-google-sheets-google-merchant-center

🎥 Making your website compliant ➤ https://keycommerce.com/google-shopping-course/compliant-website-google-shopping

💁 Helpful link

📘 Product Page Mastery Course ➤ https://keycommerce.com/product-page-mastery/

Google Mega Shopping Course Links Page

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