Your ecommerce content can appear on multiple surfaces on the Google search engine results page (SERP). For example, it can appear on the main listings page, Google maps, and other
Since search engines results pages (SERP) are dynamic, there are several things you can do to give them a boost. Initially, it may seem laborious, but after a while, you’ll
If you’ve ever browsed online, you’ve definitely seen a search engine results page (SERP). As an ecommerce business owner, you want to rank high on the page since that is
As with any Google campaign, setting up Performance Max requires several steps, but it’s more straightforward than it sounds. If you follow our step-by-step guide to set up a Performance
Dynamic Search Ads are a campaign style based on your website’s content. Google crawls your site and matches the search terms that are related to the content. The headline and
What are Google Shopping ads? Google Shopping ads are graphic advertising that appears at the top of the search results when you search for a particular product. The ad contains
Performance max is a new campaign type for Google Ads that relies heavily on machine learning algorithms. Once advertisers load their feeds, asset groups, and budgets, machine learning is left
Performance Max listings allow you to divide your products into groups by attributes. PMax inherits the existing product lists from your feed and uses these to include or exclude specific
To run effective Performance Max campaigns, you need creative assets that Google uses in the various channels. Grouping them helps to manage your inventory to ensure you use the correct
Audience signals have appeared as an optional feature of the new Performance Max campaigns that Google recently rolled out. But what are they, and are they important to your strategy?
