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Mac Steer
Mac SteerSims Direct Owner
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“Almost $4 million in revenue from basically nothing.”
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Matt ChildsWine Stash
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“[They] helped us to more than 10x our conversions while decreasing the amount we're spending on Adwords almost every day.”
Ellen McCaleb
Ellen McCalebHeadwaters Studio
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"My conversion rate went from like 1.83 to over 9%."
Pat Langley
Pat LangleyVaikobi
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“We've been using them for just over a year now and we've had incredible success. We've grown our online business 145% and achieved a ROAS of 4.9. Fantastic return on investment!”
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KristabelVerso
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"Our ROI's went from 88% to 275%, which is huge."

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Category: Google Ads

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Observation and targeting
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Understanding Observation vs. Targeting Settings for Audience Segments

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Google Ads Account Access Permissions Explained (How to add a new user)

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GA4 Activate Google Signals
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Activate Google Signals for your GA4 property

PMax Audience Signals

Performance Max: Using Audience Signals for Marketing Success

Is Performance Max giving you nightmares? A crucial part of AI-driven campaigns is strong audience signals. Learn how to get them right.
Break-even ROAS

What is Break-even Return On Ad Spend (ROAS)?

Break-even ROAS is a metric that helps advertisers determine the minimum return on ad spend required to cover their Google ads costs and achieve a break-even point, where the revenue generated from advertising matches the total ad spend.
Performance Max

Optimizing Google Performance Max Campaigns for Enhanced Results

Unlock the full potential of your Google Performance Max (PMax) campaigns with these actionable strategies. From excluding brand keywords to creating multiple campaigns for different goals, you'll learn how to maximize efficiency and expand your reach. Harness the capabilities of machine learning to enhance the performance of your PMax campaigns and drive conversions like never before.
GA4 Tracking

GA4 Beginner Series: How to set up conversion tracking for WooCommerce

Track your website visitors with Google Analytics 4. Find out how to setup GA4 properly on your WooCommerce store in 15 minutes. Step-by-step guide to quick metrics.
Google Product Studio

Google’s Product Studio: A New AI Tool for Amazing Product Images

In today's ever-evolving world of ecommerce, businesses face the challenge of standing out and connecting with new customers. But Google, is meeting this challenge head on with its release of 'Product Studio'. A powerful tool that will revolutionize how merchants create captivating product imagery using generative AI right from Merchant Center Next.
Data Privacy

Navigating Privacy Changes: The Importance of WBRAID & GBRAID Parameters in Google Advertising

In today's digital landscape, Google's search engine reigns supreme, accounting for about 90% of all searches. However, as privacy-centric developments continue to shape the industry, it becomes crucial for marketers like you to understand the nuances of Google advertising to ensure long-term success
GA4 Data

UA vs. GA4: A Complete Tour of Google Analytics 4

In October 2021, Google rolled out its new analytics platform called Google Analytics 4 (GA4), an upgraded version of the current Universal Analytics (UA) platform. With GA4, Google aims to provide marketers and account managers with more advanced insights into user behavior and the ability to track the entire customer journey across multiple platforms.
GA4 events

Unlocking the Power of Google Analytics 4: What are events?

When it comes to tracking user interactions on your website or app, Google Analytics 4 (GA4) events play a crucial role. By using events, you can gain invaluable insights into user behavior. It can also help you to optimize your marketing strategies, driving meaningful results.
User Search Intent

Improving Google Ads Sales by Studying Your Shoppers’ Search Intent

Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user's search query on a search engine. It's why a person types a particular phrase or set of keywords into the search bar.
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