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Mac SteerSims Direct Owner
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Matt ChildsWine Stash
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Ellen McCalebHeadwaters Studio
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Pat LangleyVaikobi
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Category: Google Ads

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Observation and targeting
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Understanding Observation vs. Targeting Settings for Audience Segments

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Google Ads Account Access Permissions Explained (How to add a new user)

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Activate Google Signals for your GA4 property

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How to set up Google Analytics 4 for Shopify

Google has recently rolled out the new Google Analytics 4 (GA4) platform. It's a significant update of the analytics platform since the original Google Analytics (GA) was released.
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How to link your Google Merchant Center to Google Analytics 4

Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.
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How to create callouts on Google Ads

Callouts (previously called: Callout extensions) are a great way to improve your copy and increase click-through rates from your search ads. 
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Google sitelink assets: Boost your presence on SERP

Google offers several tools within the ads account platform that make your campaigns more effective at driving clicks and getting results. One such tool is the Google Ads sitelinks.
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Canva: A great tool for quality Google image assets

The more visually appealing an ad is on the search engine results page (SERP), the more likely potential customers will click on the link. In addition, consumers say that the better the image, the more likely they associate better quality with the brand and product.
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Global Site Tag: What is it, and how does it affect your revenue?

Tags are used on websites to send information to third parties such as Google. They collect data, track ads, and target your ad campaigns and other functions.
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The top 3 Google campaigns for new ecommerce stores

Starting an ecommerce business is daunting, but once everything is in place and you're ready for Google Ads, which campaigns should you run? We examine the top three Google Ads campaigns that we feel are the best for new ecommerce businesses to run.
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How to write Google Ads headlines & descriptions that sell

You'll need to submit an ad copy when you run Google search campaigns. Part of the copy includes headlines and descriptions, the first thing potential visitors see on the search engine results page (SERP). We look at what makes compelling Google Ads headlines and how to create ones that convert.
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Supplemental Product Feeds – What are they & how to use them?

A supplemental feed enriches your primary product feed with more data. It can't be set up as a stand-alone feed and needs to run alongside a primary one. It will only update product data if it contains product IDs already available in the main data input.
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What is Google content, and where does it show on SERP?

Your ecommerce content can appear on multiple surfaces on the Google search engine results page (SERP). For example, it can appear on the main listings page, Google maps, and other places. Providing content suitable for the specific surfaces you want to use can help you reach potential customers.
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