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Client feedback

Mac Steer
Mac SteerSims Direct Owner
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“Almost $4 million in revenue from basically nothing.”
Matt Childs
Matt ChildsWine Stash
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“[They] helped us to more than 10x our conversions while decreasing the amount we're spending on Adwords almost every day.”
Ellen McCaleb
Ellen McCalebHeadwaters Studio
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"My conversion rate went from like 1.83 to over 9%."
Pat Langley
Pat LangleyVaikobi
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“We've been using them for just over a year now and we've had incredible success. We've grown our online business 145% and achieved a ROAS of 4.9. Fantastic return on investment!”
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"Our ROI's went from 88% to 275%, which is huge."

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All Michael's Articles

Enhanced Measurement enables you to collect more insights into how people engage with your content without modifying your tracking code.
Discover the power of crafting dynamic, responsive search ads on Google Ads. Adapt your ad content to user queries, leverage machine learning, and achieve higher click-through rates and conversions.
When it comes to tracking user interactions on your website or app, Google Analytics 4 (GA4) events play a crucial role. By using events, you can gain invaluable insights into user behavior. It can also help you to optimize your marketing strategies, driving meaningful results.
Deciding between the two biggest platforms to advertise your online store is challenging. Both platforms offer unique features and advantages but have some notable differences. So let's take a closer look at each one and what benefits they can provide to small online store owners.
Video campaigns are often overlooked, and this may be because the goal is mainly transactions, not leads. But these can be very effective as a part of the top or middle-of-the-funnel strategies that can indirectly increase the conversions for your search and shopping-based campaigns.
Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.
Callouts (previously called: Callout extensions) are a great way to improve your copy and increase click-through rates from your search ads. 
Tags are used on websites to send information to third parties such as Google. They collect data, track ads, and target your ad campaigns and other functions.
Your ecommerce content can appear on multiple surfaces on the Google search engine results page (SERP). For example, it can appear on the main listings page, Google maps, and other places. Providing content suitable for the specific surfaces you want to use can help you reach potential customers.
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