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We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.

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All Michael's Articles

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Michael

Though quiet and soft-spoken when you first meet him, Mike is full of Google Ads surprises. With solid fundamentals for managing accounts, he also has the habit of formulating unique strategies for getting client accounts out of challenging situations and on the path to growth.
GA4 Activate Google Signals

Activate Google Signals for your GA4 property

Enhanced Measurement Tracking

How to set up Enhanced Measurement Tracking in GA4

Enhanced Measurement enables you to collect more insights into how people engage with your content without modifying your tracking code.
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How to Create Responsive Search Ads on Google

Discover the power of crafting dynamic, responsive search ads on Google Ads. Adapt your ad content to user queries, leverage machine learning, and achieve higher click-through rates and conversions.
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Unlocking the Power of Google Analytics 4: What are events?

When it comes to tracking user interactions on your website or app, Google Analytics 4 (GA4) events play a crucial role. By using events, you can gain invaluable insights into user behavior. It can also help you to optimize your marketing strategies, driving meaningful results.
Google ads vs. Facebook Ads

Google Ads vs. Facebook Ads: Which should you use for ecommerce?

Deciding between the two biggest platforms to advertise your online store is challenging. Both platforms offer unique features and advantages but have some notable differences. So let's take a closer look at each one and what benefits they can provide to small online store owners.
Google Video Campaign

How to create a Google Ads Video Campaign

Video campaigns are often overlooked, and this may be because the goal is mainly transactions, not leads. But these can be very effective as a part of the top or middle-of-the-funnel strategies that can indirectly increase the conversions for your search and shopping-based campaigns.
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How to link your Google Merchant Center to Google Analytics 4

Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.
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How to create callouts on Google Ads

Callouts (previously called: Callout extensions) are a great way to improve your copy and increase click-through rates from your search ads. 
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Global Site Tag: What is it, and how does it affect your revenue?

Tags are used on websites to send information to third parties such as Google. They collect data, track ads, and target your ad campaigns and other functions.
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What is Google content, and where does it show on SERP?

Your ecommerce content can appear on multiple surfaces on the Google search engine results page (SERP). For example, it can appear on the main listings page, Google maps, and other places. Providing content suitable for the specific surfaces you want to use can help you reach potential customers.
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